"Science Dissemination as a Potential Form of Public Relations "

Abstract

This study is about science dissemination in its possible posture as a very specific Public Relations activity. We draw a brief historical perspective about the evolution of science from an isolated activity developed within small communities during the past historical times to the present. The study underlines the condition of science in modern times and especially its very pregnant visibility at the public sphere. The reasons and the causes for this situation are also described and discussed. The second part of the study is focused on the possibilities of science dissemination to become and to sustain a very particular type of PR activity for those agents who disseminate science to the level of the masses and on the public sphere in general. Some specific PR activities which are or could be involved in the activity of disseminating science are been also analyzed in this context. In the end the study, the specific condition of science in the age of mass communication is highlighted. This condition involves the concept of adaptability for any specific human activity to the demands of historical times in particular terms and conditions, and the fact that the present condition of science at the level of public sphere could be something temporary is stressed out.