1984
DOI: 10.1016/0024-6301(84)90036-0
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Scenarios in Europe—Who uses them and why?

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Cited by 53 publications
(17 citation statements)
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“…In Europe, the survey results of Malaska et al [25] revealed a similar picture, i.e. that the highest proportion of scenario users were large companies operating in capital intensive industries with long strategic planning horizons, namely, oil companies, vehicle manufacturers, electricity suppliers and transport companies.…”
Section: The Growth Of Scenariosmentioning
confidence: 74%
See 1 more Smart Citation
“…In Europe, the survey results of Malaska et al [25] revealed a similar picture, i.e. that the highest proportion of scenario users were large companies operating in capital intensive industries with long strategic planning horizons, namely, oil companies, vehicle manufacturers, electricity suppliers and transport companies.…”
Section: The Growth Of Scenariosmentioning
confidence: 74%
“…Studies of European companies by Malaska [24], Malaska et al [25] and Meristo [29] clearly indicates that in Europe: † scenario planning was not widely used until after the first oil crises in 1973, following which the number of 'adopters' of scenario planning almost doubled; and † there was a further surge of adoption in the period between 1976 and 1978. This led Malaska et al to conclude that the adoption of scenario planning 'is associated with the increasing unpredictability of the corporate environment that took place in the 1970s'.…”
Section: The Growth Of Scenariosmentioning
confidence: 96%
“…However, little evidence is available about the use and effects of scenario planning on company performance [7,11,36]. The studies by Malaska,Malaska et al,Meristo [37,38,39] in Europe and Linneman and Klein [40] on the use of scenarios by companies are notable exceptions. They reveal that up to the first oil crises, they were not widely used, but in the following period, the number of users more than doubled.…”
Section: 'What Is It and Why Use It?'mentioning
confidence: 99%
“…Research indicates that there is correlation between adoption of scenario planning techniques and uncertainty, unpredictability and instability of the overall business environment [23]. Increasing uncertainty has increased the importance of identifying future trends and expected business landscape.…”
Section: Scenario Planningmentioning
confidence: 99%