Satisfaction with the Informational Value of Magazine and Television Advertising

Assessing Advertising in a Hierarchical Decision Model

“…Several destination advertising and tourism studies confirm the substantial impacts that these four characteristics of tourists context have on advertising and/or tourist behaviors (McWilliams & Crompton, 1997;Messmer & Johnson, 1993;Weaver & McCleary, 1984). Specifically, these studies indicate that demographics affect perceived value of destination advertising information (Soley & Reid, 1983;Shavitt, Lowrey, & Haefner, 1998). Fesenmaier and Vogt (1993) found that older and middle income individuals have higher perceived value of the information than other tourist groups.…”

Receptiveness of Black Americans to outdoor advertising

“…The literature offers some evidence pointing to a probable lack of interaction effects between income and race. With regard to the perceived informational value of magazine and television advertising, Soley and Reid (1983) report no significant interaction effect between income and race. Furthermore, most poor Americans are white (Peter and Olson, 2005), so factors that may accentuate the hypothesized income-receptiveness relationship, such as income-related differences in neighborhoods and transportation modes, may not be unique to black consumers.…”

“…However, the association could be non-linear, as Bowen (1982) observes that mid-income families are more positive than low-income families toward magazine and television advertising. Soley and Reid (1983) also demonstrate an income effect, with midincome consumers being the most satisfied with the informational value of advertisements. Alwitt and Prabhaker (1994) find a combined effect, whereby dislike of TV advertising format and frequency increases with greater affluence.…”

“…Reasons that are more specific include black consumers' higher regard for the informational value of advertisements (Soley and Reid, 1983), in part due to the role of this information in reducing perceived risk (Durand et al, 1979). Feick and Price (1987) find that highly informed market mavens are more likely to be female and/or black, and market mavens are both strong diffusers and seekers of market information, thus a natural target for advertisers.…”

The market for consumer books in the U.S.: 1985–1995

“…However, the Department of Commerce's statistical indices revealed sharp On the print side, the market share held by newspapers and consumer magazines slipped badly, causing major economic problems within these (and other information) industries (Picard & Brody, 1997;Daly, Henry & Ryder, 1997;Soley & Reid, 1983;Stem, Krugman & Resnik, 1981;Stigler, 1961). In 1985 the average annual expenditure for newspapers was $41.84, only $1.55 behind consumer books; consumer magazines stood at $25.60.…”