Satisfaction and Behavioural Intentions of Cruise Passengers Visiting the Azores

Abstract

This paper evaluates the satisfaction of cruise passengers visiting the Atlantic islands of the Azores Archipelago. It investigates the relationship between their satisfaction with the Azores and their behavioural intentions, not only with regard to repurchasing the cruise but also to the likelihood of their recommending it and the Azores to friends and relatives. A structural equation model is used to analyse the factors that make the Azores attractive as cruise ports of call. The data were obtained from a survey distributed between March and December 2004 among the passengers of cruises docking at Azores ports. The findings reveal that, besides value for money, the two main factors driving the behavioural intentions are linked, first, to the city, its attractions in general and the individual's level of satisfaction with the overall visit and, second, and of lesser importance, to the perceptions of hospitality, safety, services and cleanliness of the environment in the Azores.

Analyzing tourists' satisfaction: A multivariate ordered probit approach

“…Kozak (2001a) and Yu and Goulden (2006) make the same use of ordinal data as do Tonge and Moore (2007). Many studies employ structural equation models, which include factor analysis, for analyzing tourist satisfaction (see, for example, Pizam et al, 1978, and more recent studies by Sirakaya et al, 2004;Thompson and Schofield, 2007;and Silvestre et al, 2008). Further, Qu and Ping (1999) Carlo (MCMC) method has become popular for the estimation of the ordered probit model after Albert and Chib's (1993) seminal work, which utilizes latent variable representation.…”

Cruise Visitors’ Intention to Return as Land Tourists and Recommend a Visited Destination: A Structural Equation Model

“…According to different authors, tourists are more confident returning to a familiar place (Prentice & Andersen, 2000;Gursoy & McCleary, 2004). They perceive an emotional attachment to the destination, they desire to experience new places or revisit those where enjoyed previously (Gitelson and Crompton, 1984;Moutinho and Trimbel, 1991;Kyle et al, 2003;Silvestre et al, 2008). Familiar and satisfied customers with the destination provide a constant income source that can be used to further develop the business (Oppermann, 2000).…”

“…Although this is a very important topic, the literature has dedicated very little attention on this issue and, to the best of our knowledge, only a few papers have studied the factors that affect a cruise ship passenger's stated intention either of returning to a destination or recommend are (see Gabe et al, 2006;Silvestre et al, 2008;Hosany and Witham, 2010;Andriotis and Agiomirgianakis, 2010). The present paper contributes to the literature by analysing cruise visitors' intention to return to Cartagena de Indias (Colombia) and the probability to recommend by adopting a structural equation model (SEM).…”

Effusive crises at Piton de la Fournaise 2014–2015: a review of a multi-national response model

“…However, the same active volcanic islands tend to be something of an exotic notion to the mainland population, often being a popular sun-and-beach, tropical vegetation-and-temperature or exotic food-and-rum (or wine) holiday option, with the island being a "sun-mass tourist" destination or popular cruise-ship stop over (e.g., Bardolet and Sheldon 2008;Etcheverria 2014;Garau-Vadell et al 2014;Silvestre et al 2008). In some cases, recognizing the island as potentially active may even be deemed unwanted due to potential damage to the same tourism (Dominey-Howes and Minos-Minopoulos 2004).…”