Satellite broadcasting and match attendance: the case of rugby league

Baimbridge, Mark; Cameron, Samuel; Dawson, Peter

doi:10.1080/758518985

Cited by 56 publications

(40 citation statements)

References 12 publications

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“…These suggest a clear preference for matches on public bank holidays and against weekday evening games. In contrast to the contemporaneous study of attendance at rugby league matches for the 1993-94 season by Baimbridge et al (1995), all three weather variables are insignificant at the conventional levels. Indeed there is a lack of evidence for weather effects on association football, with Bird (1982) and Peel and Thomas (1988) also failing to find an impact.…”

Section: Resultsmentioning

confidence: 59%

Satellite Television and the Demand for Football: A Whole New Ball Game?

Baimbridge¹,

Cameron²,

Dawson

1996

Scottish J Political Eco

Self Cite

192

161

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I INTRODUCTIONThis paper examines the influence of television on attendance at English FA Premier League football matches in the 1993-1994 season. It finds that satellite television has a significant net negative effect on such attendances.' This has potential consequences for the growing number of professional sports that are now broadcast live by satellite and/or cable television companies.'There have been numerous studies of sports attendance by economists. One of the major, but largely neglected, issues is the influence of television on the demand for tickets, which has potential significance for attendances together with the finances of individual clubs. In a system where earnings from television alone have increased by 3,0000/0 over the brief history of live coverage in the UK, there 'This is not to suggest, however, that the overall financial outcome is detrimental to football. The deal between the English Football Association and BSkyB is worth €214 million over the period 1992-1997. This is approximately six times the magnitude of the previous arrangement with terrestrial television. The payments system is analogous to a multipart tariff with each club receiving a fixed fee together with a sliding scale dependent on final position.'Satellite television began in the UK at the end of the 198Os, initially offering three channels dedicated to sport. Deregulation raised concerns that satellite companies would outbid terrestrial stations for major sporting events (Whannel, 1992).

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Section: Resultsmentioning

confidence: 59%

Satellite Television and the Demand for Football: A Whole New Ball Game?

Baimbridge¹,

Cameron²,

Dawson

1996

Scottish J Political Eco

Self Cite

192

161

View full text Add to dashboard Cite

show abstract

“…For example, in rugby league, Baimbridge et al (1995) and Carmichael et al (1999), in their analyses of match-day attendances, assess the impact of satellite broadcasting. Baimbridge et al (1995) find that for the 1993-1994 season, ceteris paribus, broadcasting rugby league matches on BSkyB's satellite subscription channels reduced stadium attendance by 25%. They report that although teams stand to lose gate revenue due to this decline, the per-match facility fee awarded by the broadcaster more than outweighs this loss.…”

Section: Modelling the Demand For Sportmentioning

confidence: 99%

Stadium attendance and television audience demand in English league football

2007

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Demand studies of professional team sports have traditionally focused on stadium attendance; however, advances in broadcasting mean that teams generate revenue from stadium goers and broadcasters alike. Previous studies of demand have focused on stadium attendance and television audiences, but none have assessed the demand for match-day attendances and demand by television audiences jointly. This study models match-day attendances and television audiences using data from tier-two of English league football. It shows that while televised matches depress stadium attendances, ceteris paribus, there is an important feedback in that larger stadium attendances have positive impacts on the size of television audiences.

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“…Baimbridge, Cameron, and Dawson (1995) find no statistically significant effect on First Division rugby match attendance from other major sporting activities in the same area, but Baimbridge, Cameron, and Dawson (1996) find that the presence of an alternative sporting activity reduces English Premier soccer league match attendance by 28%. Presence of an alternative sporting activity reduces attendance by 28%.…”

Section: North American Soccermentioning

confidence: 80%

Antitrust Analysis of Sports Leagues

Pelnar

2007

SSRN Journal

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Satellite broadcasting and match attendance: the case of rugby league

Cited by 56 publications

References 12 publications

Satellite Television and the Demand for Football: A Whole New Ball Game?

Satellite Television and the Demand for Football: A Whole New Ball Game?

Stadium attendance and television audience demand in English league football

Antitrust Analysis of Sports Leagues

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