Samarco’s scandal: a perspective of organizational spirituality and corporate social responsibility

Abstract

Purpose Society is asking for a humanized business strategy. In this paradigm-shifting, the first change is in companies’ discourses. This paper aims to analyze an organization’s discourse involved in a scandal (environmental crime) from the perspective of corporate social responsibility and organizational spirituality. Design/methodology/approach This study conducted an interpretive qualitative study using discourse analysis encompassing Samarco, a joint venture between Vale S.A. and BHP Billiton. The collapse of the Fundão dam in Mariana, Minas Gerais, Brazil, caused the spillage of approximately 56 million cubic meters of iron ore and silica tailings, among other particles affecting 41 cities and three indigenous reserves degrading 240.88 hectares of Atlantic Forest, until reaching the Atlantic Ocean. This paper analyzed the company website and all public documents available, both before and after the crime, Code of Conduct (2014), Annual Sustainability Report (2014) and Actions Report (2016), Biennial Report (2015–2016 and 2018–2019) and the Transaction and Conduct Adjustment Term (2016). This study chose the data considering the series of judicial processes in course, environmental crime’s delicacy, and its consequences for Samarco employees, stakeholders, affected communities and families. Findings The spiritual elements underlined in organizational discourses are different from the corporate practice in their everyday interactions with their stakeholders. As a result, the organizations’ identity seems problematic. The company has failed to provide an environment that encourages spirituality. Originality/value This is the first article to analyze a company’s discourse involved in a scandal through the lenses of corporate social responsibility and organizational spirituality. It contributes to the research concerning irresponsible management and the rhetorical use of spirituality in management.