Salman Rushdie in the Cultural Marketplace

Mendes, Ana Cristina

doi:10.4324/9781315607542

Cited by 7 publications

(5 citation statements)

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“…According to Wen et al (2018), in India, the release of Slumdog Millionaire in 2008 generated unprecedented international attention to Mumbai's slums, giving rise to what is known as "slum tourism". Following the film's success, Indian slums began to appeal more obviously to consumers as exotic tourism destinations, departing from conventional tourism routes (A. C. Mendes 2016). Similarly, the release of City of God in 2003 had a similar effect in Rio de Janeiro, leading to citywide tours that allowed visitors to explore the favelas they had seen on screen (Freire-Medeiros et al 2011).…”

Section: Film-induced Tourism or Film Tourism-a Duality To Consider W...mentioning

confidence: 99%

Film-Induced Tourism as a Key Factor for Promoting Tourism Destination Image: The James Bond Saga Case

Araújo-Vila,

Cardoso,

Almeida

et al. 2024

Administrative Sciences

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This research extensively discusses the connection between destination image and films influencing tourism. Despite the worldwide fame of the James Bond saga and extensive publications on the subject, research into the role of tourism promotion in the image of destinations is still scarce, and there is no specific focus on analysing promotional aspects in relation to film-induced tourism. This study focuses on the influence of cinematographic images on the destination image perception and promotion, specifically exploring the case of the James Bond saga as a practical case. With 25 films released since 1962, the James Bond saga provides a basis for evaluating cinematic presence in tourism promotion strategies. This research proposes the content analysis of the official tourist websites of 23 destinations where the James Bond saga was shot, which offer some tourist products linked to the saga. The key findings provide valuable insights into the promotion of James Bond saga tourism destinations, the role of films in promoting destinations, and the tourism products developed from the saga films. The results provide visual outputs about the target image of the film shooting locations, and the text analysis provides keywords linked to the theme. The study’s methodology contributes to the discourse on film tourism and destination image topics and brings practical and theoretical contributions to both academia and destination managers.

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Section: Film-induced Tourism or Film Tourism-a Duality To Consider W...mentioning

confidence: 99%

Film-Induced Tourism as a Key Factor for Promoting Tourism Destination Image: The James Bond Saga Case

Araújo-Vila,

Cardoso,

Almeida

et al. 2024

Administrative Sciences

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“…Nevşehir. These films have been the main driver of increasing tourist traffic to their filming locations in different parts of the world (Karakaya, 2014: 13;Mendes, 2016).…”

Section: Literature On the Effect Of Movies And Tv Series On Destinat...mentioning

confidence: 99%

Um Estudo de Meta-Síntese sobre o Efeito de Filmes e Séries Televisivas no Marketing de Destinação

Başarangil

2022

Rosa dos Ventos

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This research is a meta-synthesis research on the effects of movies and TV series on destination marketing. The data of the research was reached by searching Google, Google academic, Sobiad Index, TÜBİTAK ULAKBİM TR DIRECT databases using the keywords "film tourism", "destinations and film tourism", "the role of films in the marketing of destinations" in Turkey. In these scans, 34 studies were included in the study. This research is based on the meta-synthesis stages developed by Walsh & Downe (2005) and implemented by Kil & Uşun (2021). The generated codes and themes were converted into frequency tables. As a result of the research, the contributions/problems of movies and TV series to destination marketing were examined under 10 different themes. Among these contributions, it was revealed that "contributions to destination marketing" with the highest frequency, "economic problems" and "problems for local people" were among the problems with the lowest frequency.

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“…Rushdie's (perceived) personality traits have often been referred to in the criticism of his works and life in general (see Valovirta and Kuortti, forthcoming;Mendes, 2013). Even if Mehta took a secondary role to Rushdie during the promotion of the film, judging from the available material, it might be far-fetched to consider the voiceover as a manifestation of "authorial vanity".…”

Section: Ii: Trailers Constructing Audiencesmentioning

confidence: 99%

Padma or No Padma: Audience in the Adaptations ofMidnight’s Children

Mendes

Kuortti

2016

The Journal of Commonwealth Literature

Self Cite

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It is remarkable that what many consider as Salman Rushdie's landmark work in fiction, Midnight's Children, was first adapted to film only in 2012, 31 years after its publication. It was also the first of his works to be filmed. This is noteworthy given the novel's cinematic self-awareness and the writer's overt interest in acting and cinema, which he has reiterated over the years. Cinema, as a subject matter and a distinctive artistic language, resurfaces time and again in the pages of Rushdie's essays, short stories, novels, and other writings. As many critics have pointed out, the writer's emotional connection to cinema has translated into cinema itself being put to work as a mediating device in his oeuvre, with his characters often making sense of themselves and the world -and coming to terms with their own place in it -through cinema. In this article, we examine the three existing adaptations of Midnight's Children, with particular emphasis on the 2012 film, in view of their discursively constructed audiences. We consider these adaptations from the point of view of the audience, and how they engage with the spectator/reader. Our analysis is supplemented by Rushdie's essays on the acts of adaptation and translation from one artistic medium to another. Our purpose is not to measure the failure or success of Rushdie's and Mehta's adaptation (although an aesthetic evaluation would indeed be of interest); we argue instead that the film adaptation is a protracted creative project that has taken into consideration, more than previous adaptations of the novel, not only new forms of representation and new ways of reading, but also new ways of engaging its constructed audiences.

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Salman Rushdie in the Cultural Marketplace

Cited by 7 publications

References 0 publications

Film-Induced Tourism as a Key Factor for Promoting Tourism Destination Image: The James Bond Saga Case

Film-Induced Tourism as a Key Factor for Promoting Tourism Destination Image: The James Bond Saga Case

Um Estudo de Meta-Síntese sobre o Efeito de Filmes e Séries Televisivas no Marketing de Destinação

Padma or No Padma: Audience in the Adaptations ofMidnight’s Children

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