“…Salespersons are the primary link between the buying and selling firms and have considerable influence on the buyer's perceptions of the seller's product reliability (Biong & Selnes, 1997). Buyers are often more loyal to salespersons than to the firms they represent (Wood, Boles, & Babin, 2008;Rowe, Seevers, & Zemanek, 2014).…”