Safeguarding Malaysian Heritage Food (MHF): The Impact of Malaysian Food Culture and Tourists’ Food Culture Involvement on Intentional Loyalty

Omar, Siti Radhiah; Karim, Shahrim Ab; Bakar, Ainul Zakiah Abu; Omar, Siti Nazirah

doi:10.1016/j.sbspro.2015.01.410

Cited by 26 publications

(23 citation statements)

References 23 publications

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“…With 25 million tourists in 2014, Thailand's success was so evident that this model was soon imitated by Taiwan (Chen 2011 ), South Korea and Peru (Ranta 2015 , 36-8). Malaysia has also tried to tailor its national gastronomic identity in order to attract and retain its almost 26 million tourists (Omar, Karim, Bakar and Omar 2015 ). Many similar cases of gastrodiplomacy aim at developing tourism (Alonso and Krajsic 2013 ; Cohen and Avieli 2004 ; G ö ssling and Hall 2013 ; Harrington and Ottenbacher 2010 ;Sims 2009 ;Timothy 2016 ).…”

Section: Food and National Branding: Gastrodiplomacymentioning

confidence: 99%

Food heritage and nationalism in Europe

Porciani¹

2019

Food Heritage and Nationalism in Europe

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Section: Food and National Branding: Gastrodiplomacymentioning

confidence: 99%

Food heritage and nationalism in Europe

Porciani¹

2019

Food Heritage and Nationalism in Europe

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“…Behavioral loyalty reflects a repeat purchasing behavior (Bowen and Chen, 2001;Kursunluoglu, 2014;Picon et al 2014). It also reflects the amount of purchase (or frequency) of repeat purchases (Omar et al 2015). In this regard, customers may repeat their purchases out of habits as they face barriers that put off their switching behaviors, or simply due to absence of better alternatives (Picon et al 2014).…”

Section: Literature Review 21 Customer Loyaltymentioning

confidence: 99%

Relationship Between Customer Satisfaction and Customer Loyalty: A Review and Future Directions of Its Nature and Approaches

Abu-Alhaija¹,

Hussein²,

Allan³

2019

EJSS

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This paper discusses the special relationship between customer satisfaction and customer loyalty. It highlights the significance of studying such relationship via appropriate moderators. This may contribute towards understanding the nature and strength of the relationship. Examining the indirect influences of customer satisfaction on loyalty towards a product or service may highlight obscure relationships. This study concludes that the relationship between satisfaction and loyalty is, at times, beyond a straightforward one. The relationship may include specific moderating factors, depending on customers' characteristics, such as, psychographic, cultural, and religious factors. This paper finds that a marketing approach, which is, in line with Islamic values, is essential in order to satisfy and retain religious customers. It is hoped that the propositions provided in this study could inspire marketing scholars to develop sound models in understanding the relationship between customer satisfaction and customer loyalty.

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“…Food-the food prepared on a specific local recipe for special seasons or celebrations has been termed as a traditional food by [25]. Experience of traditional food helps to keep tourists loyal to a particular destination and effect on their revisiting intention [26]. Food is one of the greatest attractions of tourists [27,28].…”

Section: Cultural Attractiveness: Enjoying and Examining Cultural Hermentioning

confidence: 99%

Key Locational Characteristics that Influence on Attracting Tourists to Sri Lanka

Silva

Perera

Karunarathne

2019

SAJSSE

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This research was conducted to assess the existing locational characteristics of Sri Lanka which could influence on attracting tourists to the country. The major problem of the study is identifying the critical locational characteristics that cause to attract more tourists to Sri Lanka. It has been observed that there are three major locational characteristics such as Natural attractiveness, Cultural attractiveness and Climate which have discussed by the scholars and applicable to the Sri Lankan context. The main objective of the study is to identify the most important characteristics which help to attract tourists to Sri Lanka. The secondary objectives are determining the impact of the influence of the characteristics on tourist attraction & exploring the influence of the characteristics for future tourist attraction. The research coverage areas are Colombo District and Hikkaduwa Narigama area. Data were collected through a structured questionnaire. The findings are based on the primary data collection and, they have been analyzed with Statistical Package for Social Sciences (SPSS) 16.0 and the SmartPLS (Partial Least Square) 3.0. There were 62 sample size and whole sample responded for the questionnaire. Findings of the study exposed all three characteristics are important for tourist attraction. According to the result of Path Coefficient, all the three variables are statistically significant and natural attractiveness (0.454), cultural attractiveness (0.247) and climate (0.213) are a significant moderately strong relationship with tourist attraction. Therefore, all three variables positively impact to the tourist attraction and natural attractiveness is the major among them. It is also found that there are specific things to be taken into account for the accomplishment of attracting the expected group of tourists to the country.

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Safeguarding Malaysian Heritage Food (MHF): The Impact of Malaysian Food Culture and Tourists’ Food Culture Involvement on Intentional Loyalty

Cited by 26 publications

References 23 publications

Food heritage and nationalism in Europe

Food heritage and nationalism in Europe

Relationship Between Customer Satisfaction and Customer Loyalty: A Review and Future Directions of Its Nature and Approaches

Key Locational Characteristics that Influence on Attracting Tourists to Sri Lanka

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