Customer's loyalty is received a great marketing attention (Wu and Ai, 2016)since its implications can not be overstated for modern businesses. In fact, customer's loyalty is regarded as a long-term asset (Kandampully et al., 2015), and a key business outcome (Ali et al., 2016; Kim et al., 2016). Having loyal customers is a required option for various companies based on its important role in creating sustainable competitive advantages (Wu and Ai, 2016). Marketing practitioners are also motivated to develop loyal customers towards their businesses as a central condition for the market success (Kandampully et al., 2015).Saturated markets motivate companies to re-focus on customer's loyalty to preserve their loyal customers (Kim et al., 2016). Loyal customers are considered essential for various service providers in competitive markets(Ali et al., 2016; El-Adly and Eid, 2016; Wu and Ai, 2016), as they would recommend their preferred products to other customers in the market place (Kim et al., 2016). Customer's loyalty leads to several economic benefits (Murali etal., 2016), such as, price premium (Kim et al., 2016),cost reduction (Murali et al., 2016), and additional sales revenue. Studying customer's loyalty is a vital research attempt due to its increasing significance for global companies (Haryanto et al., 2016). Marketing scholars have presented several loyalty models to enhance customer's loyalty. A recent review of the literature shows that marketing scholars have investigated customer's loyalty from different perspectives and factors (e.g.

Purpose This paper aims to examine the influence of religious orientation on viewers’ loyalty, viewers’ satisfaction and perceived content quality; to examine the influences of perceived content quality and viewers’ satisfaction on viewers’ loyalty; and to examine the mediating roles of perceived content quality and viewers’ satisfaction. Design/methodology/approach A set of questionnaires was distributed to 750 respondents in Jordan using convenience sampling. The data were analysed using structural equation modelling. Findings The following are the findings: religious orientation has a direct positive influence on viewer’s loyalty, viewer’s satisfaction and perceived content quality; perceived content quality has a positive influence on viewer’s satisfaction; viewer’s satisfaction has positive influence on viewer’s loyalty; perceived content quality does not have any direct influence on viewer’s loyalty; perceived content quality has partial mediation role in the relationship between religious orientation and viewer’s satisfaction, while viewer’s satisfaction has full mediation role in the relationship between perceived content quality and viewer’s loyalty. Originality/value It is different from the previous studies that mostly focussed on religious commitment and religiosity as the important predictors of customer’s loyalty, and this study emphasised on the influence of religious orientation (the motivational approach of religion) as one of the religious dimensions that can affect customer’s loyalty model. The selected approach may provide additional insights into the existing loyalty models.

This paper discusses the special relationship between customer satisfaction and customer loyalty. It highlights the significance of studying such relationship via appropriate moderators. This may contribute towards understanding the nature and strength of the relationship. Examining the indirect influences of customer satisfaction on loyalty towards a product or service may highlight obscure relationships. This study concludes that the relationship between satisfaction and loyalty is, at times, beyond a straightforward one. The relationship may include specific moderating factors, depending on customers' characteristics, such as, psychographic, cultural, and religious factors. This paper finds that a marketing approach, which is, in line with Islamic values, is essential in order to satisfy and retain religious customers. It is hoped that the propositions provided in this study could inspire marketing scholars to develop sound models in understanding the relationship between customer satisfaction and customer loyalty.

Purpose Based on recent government reports, the manufacturing industry is considered one of the most important sectors in Palestine. In this sense, this empirical study aims to investigate the influence of production performance on financial and market performances, assess the influence of market performance on financial performance and test the mediating role of market performance on the relationship between production and financial performances. Design/methodology/approach A convenience sampling method was applied. Accordingly, a set of questionnaires was distributed to 384 managers at Palestinian manufacturing enterprises. Structural equation modelling (SEM) was applied to analyse the collected data. Findings The study findings unveiled that production performance directly positively has a positive and direct influence on the financial and market performances. Furthermore, the result revealed that financial performance is positively affected by market performance level, whereas market performance has a partial mediation role in the relationship between financial and production performances. Research limitations/implications The study designs are restricted to the manufacturing companies. Hence, the empirical results may not generalise to the other industries. Practical implications The findings of this study can draw responsible parties and firms’ top management attention in developing countries to the importance of market performance as a key pillar of firm performance. Originality/value To the best of authors’ knowledge, most of the prior contemporary studies have been restricted to examine the direct relationship and have not considered the mediating influence of market performance. Besides, this study emphasised the inter-relationships between the firms’ performance dimensions. This study contributes to manufacturing firms’ performance literature by providing further validation of the performance scales from a developing countries “Palestine” with unique business environment because it is under ongoing occupation.

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