Sacrilisation of secular pilgrimages as archetypal transformational journeys: advancing theory through emic and etic interpretations

Abstract

This paper advances pilgrimage tourism theory, particularly religious/secular and sacred/profane dimensions. Documenting the case of the Bach Cantata Pilgrimage, this study examines relationships to Jungian archetypal journeys. Case analysis of the Pilgrimage employs emic and etic interpretation. Results suggest that the experience has sacred dimensions when pilgrimage activities align with participants' core values. The study identifies spiritual dimensions of secular pilgrimage as expressions of an archetypal journey, and points to opportunities to communicate the pilgrimage experience's authenticity, virtually, through digital communications. A further contribution is demonstrating the usefulness of emic and etic interpretations in identifying motivations to participate in secular pilgrimage.

How does the economy affect a religious phenomenon? A panel approach to international pilgrimages to the Shrine of Fátima

“…The kingdom aims to earn US$13.32 billion in revenue from the Hajj alone by 2030 (Reuters, 2023). The motivations and meanings a traveller assigns to his journey can be understood as the parameter to define what is or is not a pilgrimage (Lloyd, 2015;Margry, 2009). Every pilgrim is a religious tourist, but not all religious tourists are pilgrims.…”