“Chinese don’t walk?” – The emergence of domestic walking tourism on China’s Ancient Tea Horse Road

Witte, Alexandra

doi:10.1080/00222216.2020.1847624

Cited by 15 publications

(11 citation statements)

References 40 publications

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“…However, there are many influencing factors of personal PEB, and there are complex interrelationships, there are both have direct and indirect effects (Han, 2021). Despite being a noteworthy segment in terms of size and spending, the existing literature has focused very little on Chinese hikers' behavior, and few studies have looked at hikers' PEB, particularly in popular locations in China (Li et al, 2017;Witte, 2021;Zhang et al, 2022). The majority of earlier studies used conventional tourists as their research subjects, but hikers have special qualities (Ng and Cheng, 2022).…”

Section: Introductionmentioning

confidence: 99%

Hikers’ pro-environmental behavior in national park: Integrating theory of planned behavior and norm activation theory

Sun

Zhang²,

Guo³

et al. 2022

Front. For. Glob. Change

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Hikers’ intention for pro-environmental behavior (PEB) directly affects the sustainable development of protected areas, but few studies have been conducted from the perspective of theoretical integration. This study explores the intention of hikers’ PEB from the perspective of individual hikers, based on the theory of planned behavior and norm activation theory. Researchers surveyed 456 hikers in Wuyishan National Park, and the data analysis method employed was structural equation modeling. The results demonstrate that the model integrating TPB and NAM was accepted of hikers’ PEB in national park, and for the hiker, internal demand was found to precede external stimulus for their behavior. The study sheds light on how to better comprehend and advocate for PEB in national parks.

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Section: Introductionmentioning

confidence: 99%

Hikers’ pro-environmental behavior in national park: Integrating theory of planned behavior and norm activation theory

Sun

Zhang²,

Guo³

et al. 2022

Front. For. Glob. Change

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“…Equally, tourists seeking out surviving Chamagudao trajectories are important actors in mobilising a mobile, trail-based experience and understanding of the Chamagudao. One sub-group among participants focused on Chamagudao trails rather than nodal attractions, seeking mobile re-enactments of history, reflecting forms of secular pilgrimage in their choices (Witte, 2021):Because we really wanted to see the Chamagudao. And really experience it.…”

Section: Resultsmentioning

confidence: 99%

Tourism routes through a mobile lens: The case of China’s Chamagudao

Witte

2023

Tourist Studies

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This article examines how various stakeholders’ practices on the ground mobilise and immobilise the Chamagudao’s heritage as a historic trade and caravan route. The research is based on ethnographic fieldwork in Yunnan, China, following movements of tourists, guides, residents and information on the remaining trails of the Chamagudao. It outlines how nodes, constructed by state actors and touristic media, rather than the lines of mobile heritage primarily constitute the Chamagudao, and the implications for tourists’ awareness and understanding of the Chamagudao as mobile heritage. Explicitly mobile practices occurring along its trajectories are challenging the nodal interpretations of this historic route. The article offers a mobile perspective on assessing the opportunities and challenges faced by tourism routes in China in the governments bid to develop these as mobile heritage destinations.

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“…On official trails, assumptions seem to be frequently made that the approach to trail design and management exemplified within the Cloudpass is what domestic tourists will favour. However, research has shown that this type of trail captures only a part of the potential audience, indicating that a more diversified approach may be necessary in the future, not only with view to international walking tourists but also considering the emergence of a complex discursive landscape around recreational walking among domestic tourists in China (Witte, 2020). Thus, further research that seeks to understand walking tourists not a homogeneous group but from the perspective of differentiated discourses around walking, and thus sought experiences and practices is needed beyond the ATHR.…”

Section: Discussionmentioning

confidence: 99%

Revisiting walking as mobile place-making practice: a discursive perspective

Witte

2021

Tourism Geographies

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Embodied mobilities are an important factor in how people engage with their environment, and thus contribute to the formation, contestation, and affirmation of place. Walking is a mobile place-making practice that most people engage in on an almost daily basis and which has thus been frequently investigated in regards to the consumption and construction of place. These explorations have predominantly been focusing on urban contexts and frequently taken the perspective of the multisensory, corporeal, cognitive, and emotional. However, discursive notions of who walks where and how, and how these ultimately contribute to place-making in tourism have been largely left unexplored. Employing a mobile approach to ethnography, walking as placemaking is here considered in the context of tourism, taking a discursive perspective. Drawing on two walking groups on the Cloudpass, one of the trails of China's Ancient Tea Horse Road in Yunnan, notions of legitimate walking practices and trails are explored in their discursive undercurrents, and resulting placemaking practices are outlined in conjunction with these and the encountered 'realities' of the trails. Complex interactions between walking tourists' beliefs around norms and regulations of walking and walking trails, and the Cloudpass' official narratives come to the fore, resulting in concrete practices of affirmation and contestation of the trail's legitimacy within tourists' subscribed to value systems. Touristic walking emerges as a discursive placemaking practice, mandating closer attention to be paid to the norms and regulations people subscribe to within touristic and recreational walking and their effects on how people engage with the places they walk. On the Cloudpass and the Ancient Tea Horse Road beyond, touristic walking practices informed by diverse discursive notions selectively strengthen narratives of place over others and concretely contribute to the trails' changing narratives and materialities over time.

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“Chinese don’t walk?” – The emergence of domestic walking tourism on China’s Ancient Tea Horse Road

Cited by 15 publications

References 40 publications

Hikers’ pro-environmental behavior in national park: Integrating theory of planned behavior and norm activation theory

Hikers’ pro-environmental behavior in national park: Integrating theory of planned behavior and norm activation theory

Tourism routes through a mobile lens: The case of China’s Chamagudao

Revisiting walking as mobile place-making practice: a discursive perspective

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