S-D logic research directions and opportunities

Ng, Irene C. L.; Badinelli, Ralph D.; Polese, Francesco; Nauta, Primiano Di; Löbler, Helge; Halliday, Sue Vaux

doi:10.1177/1470593111429519

Cited by 46 publications

(16 citation statements)

References 22 publications

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“…In related literature, researchers in service systems have also highlighted the IoT as a human-centric smart service system (Leminen, Westerlund, Rajahonka, & Siuruainen, 2012) and the need for new methodologies and research to study the 'whole', since the assemblage or system, as more than the sum of its parts, is irreducible to its parts (Spohrer, Maglio, Bailey, & Gruhl, 2007;Ng, Maull, & Yip, 2009;Ng, Maull, & Smith, 2011). Research into service systems have also highlighted the need to empirically investigate system-theoretic constructs such as boundaries, variety, agency, emergence, and value of a service system (Ng, Badinelli, Dinauta, Halliday, Löbler, & Polese, 2012).…”

Section: Internet-of-things As Assemblage or Service Systemmentioning

confidence: 99%

The Internet-of-Things: Review and research directions

Wakenshaw

2017

International Journal of Research in Marketing

486

263

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This paper presents a review of the Internet-of-Things (IoT) through four conceptualizations: IoT as liquification and density of information of resources; IoT as digital materiality; IoT as assemblage or service system; and IoT as modules, transactions, and service. From the conceptualizations, we provide a definition of IoT and present its implications and impact on future research in Marketing that interfaces with information systems, design and innovation, data science and cybersecurity, as well as organizational studies and economics. By integrating the implications of IoT with extant literature, we then propose a set of priorities for future research in this area. Highlights• Consumer experiences with physical products will be highly visible in an era of IoT • Physical products are evolving into connected and dynamically reconfigurable service platforms that are socio-cyber-physical • Information is leaking out and liquifying everywhere and data is ubiquitous • Consumers personal data allow for personalization of the offering but could result in consumer vulnerabilities • Shifting boundaries due to information flows in an era of IoT will transform markets and exchanges

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Section: Internet-of-things As Assemblage or Service Systemmentioning

confidence: 99%

The Internet-of-Things: Review and research directions

Wakenshaw

2017

International Journal of Research in Marketing

486

263

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“…The systems perspective on service ecosystems highlights that a service ecosystem is a network of interacting actors (Lusch et al, 2010;Ng et al, 2012). Thus, a service ecosystem is changed if new actors join the network, existing actors leave the network, or the relationships between the actors are altered.…”

Section: Dynamic Capabilities Driving Service Ecosystem Changementioning

confidence: 99%

Game-changers: dynamic capabilities’ influence on service ecosystems

Nenonen

Gummerus

Sklyar

2018

JOSM

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Purpose -Service-dominant logic acknowledges that actors can influence how service ecosystems evolve through institutional work, but empirical research is only nascent. This paper advances understanding of ecosystem change by proposing that dynamic capabilities are a special type of operant resources enabling actors to conduct institutional work. Consequently, the purpose of this paper is to explore which dynamic capabilities are associated with proactively influencing service ecosystems.Design/methodology/approach -Drawing on service-dominant logic, institutional work, and dynamic capabilities, this exploratory study assumes an actor-centric perspective and proposes a conceptual model with a hierarchy of dynamic capabilities as the antecedents for successfully influencing service ecosystems. The research model was tested with survey data using PLS- SEM.Findings -Among the dynamic capabilities studied, 'visioning' and 'influencing explicit institutions' directly affect 'success in influencing service ecosystems', whereas 'timing' does so indirectly through 'influencing explicit institutions'. The other dynamic capabilities studied have no significant effect on 'success in influencing service ecosystems'. 'Success in influencing service ecosystems' positively affects the 'increased service ecosystem size and efficiency'.Practical implications -In addition to reactively positioning and competing at the marketplace, firms can choose to proactively influence their service ecosystems' size and efficiency. Firms aiming to influence service ecosystems should particularly develop dynamic capabilities related to visioning, timing, and influencing explicit institutions.Originality/value -This research is the first service-dominant logic investigation of the linkage between the actors' dynamic capabilities and their ability to influence service ecosystems.

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“…attenuation or amplification, of contextual variety (Beer, 1981). For instance, collaborative homeostats that ensure the continued viability of a system involve an organization's ability to align its operations with its customer's environment as well as the organization's ability to achieve stability in terms of managing the present with focus on the future (Ng et al, 2012). Practical perspectives of this are, for example, the cooperative approach that some companies adopt to assure their competitiveness in the market or the introduction of new digital products that change providercustomer relationships and allow the provider to gather data and learn from the client (Coreynen et al, 2016).…”

Section: Viable Systems Perspectivementioning

confidence: 99%

Servitization through outcome-based contract – A systems perspective from the defence industry

Batista

Davis‐Poynter

et al. 2017

International Journal of Production Economics

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This paper provides a viable systems perspective of an outcome-based service initiative involving major manufacturers in the defence industry. The viable systems perspective allowed a coherent structuration of the complex servitization context involving provider and customer organizations. It also unveiled critical relationship mechanisms that enable synergy and facilitate the achievement of co-capability by the organizations involved. Through a case study approach, the research finds that interventions in the customer system reduce variability in the provider system as well as in the service system as a whole. The systemic interventions are implemented via key provider/customer relationships the study identifies. The relationships deal with the high level of internal variety in outcome-based service systems. A typology for the identified relationships is developed, offering a helpful basis for the purposeful planning and design of interactions aimed at developing co-capability. The paper also offers theoretical propositions defining fundamental features of outcome-based service systems. The unique characteristics of these systems addressed in this paper provide particularly useful insights concerning the implementation of this type of servitization initiative not only in the defence industry, but also in other industrial sectors where servitization initiatives involve complex configurations of provider and customer organizations.

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S-D logic research directions and opportunities

Cited by 46 publications

References 22 publications

The Internet-of-Things: Review and research directions

The Internet-of-Things: Review and research directions

Game-changers: dynamic capabilities’ influence on service ecosystems

Servitization through outcome-based contract – A systems perspective from the defence industry

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