Rural tourism marketing of the Danube region

Abstract

Within tourism, as one of the largest and fastest-growing world industries, a prominent place is taken up by separate, selective forms of tourism. Rural tourism enables consumers to return to the natural setting and relief from pressure and stress emerging in urban environments. As eco-friendly travel into relatively well-preserved areas, rural tourism features as a significant element of sustainable tourism, economic and social development of rural areas. In view of this, the entire management, realization and implementation of the marketing strategy of developing rural tourism should be based on a compromise of interests of different and numerous stakeholders. The subject of this paper is the Danube Region and rural tourism of this region, and the objective is to emphasise the significance of further development of this special, selective form of tourism by applying marketing concept. Secondary data and methods of induction, deduction, synthesis and analysis were used for the purpose of this writing this paper

Agro-Environmental Practices and Business Performance in the Wine Sector

“…In this context, it is important to establish a strong relationship of loyalty [46], communication, and education [49,55,69]. The findings confirm the impact of repeated visits on the business results of wineries, but also on the business results of the entire region [59,60]. To improve business results, it is necessary to monitor changes in consumption [49], actually trends in customer perception [4].…”

“…In this way, tourists get acquainted with wine culture, creating synergy between localities, gastronomy and visitor experiences [59]. Wine becomes a traditional resource that forms the authenticity of the destination to the stage of forming and branding the tourist region [60].…”

Profile of rural tourism consumers in Serbia and Austria

“…Despite the fact that consumers, i.e. tourists, experience the "quaint" lifestyle during their visits to tourist destinations, a need imposes itself to adapt the offer to their needs and expectations (Grubor et al, 2019) as a rule, the offer of rural tourism encompasses festivals, events, as well as manufacture and sale of handicrafts and agricultural products. It also includes numerous additional activities arranged by rural hosts such as hunting, fishing, horse-riding, walking, even wellness (Đorđević et al, 2019;Quendler, 2020).…”

Satisfaction of visitors with food offer at gastronomic festivals in rural areas

“…In Tourism Strategy of the Republic of Serbia, events and festival are recognized as power means for destination branding (Novaković, Mandarić, 2019). Organizing different types manifestations can be adequate marketing strategy for overcoming seasonal character of tourist demand in rural areas (Grubor et al, 2019). The oldest tourist events in Serbia were dedicated to fruits and vegetables, and starting from the 1990s, the 20th century of this event is becoming more and more present (Bjeljac, 2006).…”