“…More recently, research has demonstrated some of the unique challenges that rural areas face. These challenges include things such as a declining customer base, an increase in food store closures, aging ownership, and lack of available small business capital ( Bailey, 2010 , Bustillos et al, 2009 , Kaufman et al, 1997 , Liese et al, 2007 , Yeager and Gatrell, 2014 ). Many rural residents travel long distances to reach the nearest food outlet ( Bitto et al, 2003 , Sharkey and Horel, 2008 ) and this issue is compounded by lack of public and/or individual transportation ( Bitto et al, 2003 , Sharkey and Horel, 2008 ).…”