Characterizing the spatial and temporal patterns of farmers' market visits

Mack, James; Tong, Daoqin

doi:10.1016/j.apgeog.2015.06.005

Cited by 14 publications

(22 citation statements)

References 68 publications

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“…This underlines the potential for interventions implemented near transportation hubs that ease the combination of activities or errands. In fact, it has been reported previously that shoppers preferentially choose farmers' markets that add the least amount of time to their travel rather than the farmers' market that may be closest to their home [101]. Multivariate analyses also reveal a lower number of FV portions and variety of FV purchased when the market was on the travel route (p = 0.03 and p < 0.01).…”

Section: Discussionmentioning

confidence: 72%

Fruit and Vegetable Purchases in Farmer’s Market Stands: Analysing Survey and Sales Data

Rebouillat

Bonin

Kestens

et al. 2019

IJERPH

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Farmers' market implementation holds promise for increasing access to healthy foods. Although rarely measured, purchase data constitute an intermediate outcome between food environment and actual consumption. In a study conducted with two seasonal Fruits and Vegetables (FV) stands in a disadvantaged area of Montréal (Canada), we analysed how accessibility, perception, and mobility-related factors were associated with FV purchase. This analysis uses a novel measure of FV purchasing practices based on sales data obtained from a mobile application. A 2016 survey collected information on markets' physical access, perceived access to FV in the neighbourhood, usual FV consumption and purchases. Multivariate models were used to analyse three purchasing practice indicators: number of FV portions, FV variety and expenditures. Average shoppers purchased 12 FV portions of three distinct varieties and spent 5$. Shoppers stopping at the market on their usual travel route spent less (p = 0.11), bought fewer portions (p = 0.03) and a lesser FV variety (p < 0.01). FV stands may complement FV dietary intake. Individuals for whom the market is on their usual travel route might make more frequent visits and, therefore, smaller purchases. The novel data collection method allowed analysis of multiple purchase variables, is precise and easy to apply at unconventional points of sales and could be transposed elsewhere.

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Section: Discussionmentioning

confidence: 72%

Fruit and Vegetable Purchases in Farmer’s Market Stands: Analysing Survey and Sales Data

Rebouillat

Bonin

Kestens

et al. 2019

IJERPH

View full text Add to dashboard Cite

show abstract

“…Future research is needed to understand this boundary dynamic better. A particularly fruitful case study could focus on the emerging trend for non-profit organizations that have goals to create access for markets in low-income areas (for example see Mack and Tong 2015).…”

Section: Resultsmentioning

confidence: 99%

Just where does local food live? Assessing farmers’ markets in the United States

Schupp

2015

Agric Hum Values

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Participation in the local food movement has grown dramatically in the United States, with the farmers' market being one of its most widespread and heavily promoted forums. Proponents argue that the interactions and transactions that occur at farmers' markets benefit market participants, but, more importantly, have broader benefits for the neighborhoods they are located in and for society itself. The promise of these benefits raises several important questions, notably: where are farmers' markets located and who has access to them? While many works have examined the characteristics of individuals who frequent markets, few have examined the areas and inhabitants hosting these markets. Using data from the USDA and US Census, I explore the location of farmers' markets areas across several geographic measurements, including at the national, census division, and census tract levels. Results reveal the following: (1) Perhaps not being as white of a movement as critics have suggested, farmers' markets are almost exclusively a middle to middle-upper class phenomenon; and (2) Farmers' markets are very unlikely to be found in neighborhoods with lower than average socio-economic statuses indicators, in specific divisions of the US, and in rural areas. Results from this research further illuminate our understanding of where farmers' markets are located throughout United States while presenting some interesting questions for the local food movement as it continues to moves forward.

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“…One possible explanation for this is that greater variety allows customers to more easily engage in "one stop" shopping. Being able to purchase a variety of goods at the same market space encourages consumers to spend more money overall for the added convenience (Mack & Tong, 2015;McEachern, Warnaby, Carrigan, & Szmigin, 2010). Customers may come to the market intending to purchase one type of good (such as fresh produce) and decide to expand their purchases to other items upon finding a wider array of available options.…”

Section: Discussionmentioning

confidence: 99%

“…Hinrichs, Gillespie, and Feenstra (2004) discovered an increase in sales for farmers market vendors who added product types, including value-added and non-edible products. Mack and Tong (2015) found that customers were willing to travel to farmers markets outside their area if the location was open during convenient hours, had memorable marketing, provided an enjoyable social atmosphere, and had good quality and variety of products.…”

Section: Vendor Varietymentioning

confidence: 99%

Vendor Variety and Market Sales: A Case Study of the Williamsburg Farmers Market

Archambault

Trivette

Warsaw

et al. 2020

J. Agric. Food Syst. Community Dev.

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Although sales at farmers markets have been on the rise for a few decades, a regular challenge faced by market managers is how to ensure that their vendors are best positioned to maximize what they can capture in market sales. Farmers markets have varying degrees of data collection and data analysis. This study aims to demonstrate the value of understanding data, so that market managers can take informed, effective steps to increase sales for their vendors. This is accomplished using 13 years of weekly sales data from the Williamsburg Farmers Market (WFM). The dataset categorized sales by produce, specialty crops, animal products, value-a *

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Characterizing the spatial and temporal patterns of farmers' market visits

Cited by 14 publications

References 68 publications

Fruit and Vegetable Purchases in Farmer’s Market Stands: Analysing Survey and Sales Data

Fruit and Vegetable Purchases in Farmer’s Market Stands: Analysing Survey and Sales Data

Just where does local food live? Assessing farmers’ markets in the United States

Vendor Variety and Market Sales: A Case Study of the Williamsburg Farmers Market

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