2016
DOI: 10.15611/pn.2016.460.13
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Różnice pomiędzy deklaracjami dotyczącymi zakupu produktów marek własnych sieci handlowych a faktycznymi decyzjami zakupowymi młodych nabywców / Differences between purchase declarations of shopping chains private labels vs. real buying behaviour of young consumer

Abstract: Streszczenie: Celem poznawczym badania jest ukazanie problemu braku zgodności pomiędzy deklaracjami a rzeczywistym nabywaniem artykułów marek własnych sieci handlowych. W celu identyfikacji potencjalnych rozbieżności, w oparciu o sporządzone fotografie, dokonano analizy porównawczej. Wybór segmentu młodych nabywców nie był przypadkowy. Jego wyodrębnienie jest istotne z punktu widzenia wysokiego udziału w strukturze demograficznej Polski (osoby w wieku 20-34 lat stanowią 23% populacji kraju). Badani wskazywali,… Show more

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“…Indeed, factors described as mediating variables or confounders are likely to effectively weaken the relationship between attitude and behavior. The disturbing factors include, first of all, economic limitations, situational factors, such as the influence of accompanying persons while shopping, as well as subjective norms and environmental factors, which include the impact of family members and the influence of the environment [19,20].…”
Section: Introductionmentioning
confidence: 99%
“…Indeed, factors described as mediating variables or confounders are likely to effectively weaken the relationship between attitude and behavior. The disturbing factors include, first of all, economic limitations, situational factors, such as the influence of accompanying persons while shopping, as well as subjective norms and environmental factors, which include the impact of family members and the influence of the environment [19,20].…”
Section: Introductionmentioning
confidence: 99%