(http://creativecommons.org/licenses/by/4.0), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly credited.Zinc oxide (ZnO) nanostructures of uniform shapes and sizes (spherical, needle-like, and acicular) were directly synthesized using a relatively precursor-insensitive waterin-n-heptane microemulsion system stabilized by a mixture of cationic and non-ionic surfactants. With this colloidal system, the synthesized ZnO possesses the highest reported surface area (76 m2 g−1) among the published reports utilizing other microemulsion systems. Such precursor insensitivity allowed studying the effect of Zn precursor:precipitating agent molar ratio (as high as 1:8) on the particle size, specific surface area, porosity, and morphology of the synthesized nanoparticles. The interaction of the cationic surfactant head groups and their Br− counter ions with Zn2+ and OH− ions is believed to play a major role in controlling the ZnO characteristics.Due to such interactions, it is believed that the nucleation processes are retarded while the growth is more dominating if compared with other microemulsion systems.