“…In general, on considering the digital transformation phenomenon, attention is first paid to operational efficiency or process simplification (Belvedere et al, 2018;Hess et al, 2016). However, organizations may adopt new digital technologies to achieve more sustainable performance (Bag et al, 2020a;Bressanelli et al, 2018;Dhamija and Bag, 2020;Gupta et al, 2020a;Hsu et al, 2018;Jabbour et al, 2018;Telukdarie et al, 2018), even in the context of the commons (Bonomi et al, 2019;Rossignoli et al, 2018). Thus, the issue of adopting digital technologies to promote more sustainable firm performance is relevant.…”