‘Rokers verdienen ’n beloning’, de 24-uur-niet-rokenactie

Introduction Smoking is in the Netherlands more prevalent among lower and moderate educated than among higher educated people. The entertainment-education television show ‘I bet I can do it!’ was specifically designed to stimulate smoking cessation among low and moderate educated smokers. Methods The effect of the television show was evaluated with longitudinal data of the International Tobacco Control Policy Evaluation Project. Dutch smokers (n = 1,743) aged 15 years and older filled in a survey before and after the seven episodes of ‘I bet I can do it!’ in 2008. Results Low educated (OR = 1,55, p = 0,048) and moderate educated respondents (OR = 1,99, p < 0,001) had seen the television show significantly more often than high educated respondents. The show was not significantly associated with self efficacy, quit intention, and quit success, but it was significantly associated with more quit attempts among moderate educated respondents (OR = 2,36, p < 0,001). Conclusion The reach of ‘I bet I can do it!’ and the effect on quit attempts was larger among moderate educated smokers. The entertainment-education strategy for smoking cessation television programs should be further refined. This can possible lead to a program that has positive effects on the quit intention, self efficacy, quit attempts and the quit success of low and moderate educated smokers.

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‘Ik wed dat ik het kan!’ – Bereik en effect van een televisieprogramma over stoppen met roken bij laag-, middelbaar en hoogopgeleide rokers

Nagelhout

Wiebing²,

Putte

et al. 2014

Tijds. gezondheids.wetenschappen

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Equity impact of population-level interventions and policies to reduce smoking in adults: A systematic review

Brown

Platt

Amos

2014

Drug and Alcohol Dependence

142

141

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Reach and Effectiveness of a Community Program to Reduce Smoking Among Ethnic Turkish Residents in Rotterdam, the Netherlands: A Quasi-Experimental Design

Nierkens

Kunst

Vries

et al. 2012

Nicotine & Tobacco Research

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‘Rokers verdienen ’n beloning’, de 24-uur-niet-rokenactie

Cited by 4 publications

References 8 publications

‘Ik wed dat ik het kan!’ – Bereik en effect van een televisieprogramma over stoppen met roken bij laag-, middelbaar en hoogopgeleide rokers

‘Ik wed dat ik het kan!’ – Bereik en effect van een televisieprogramma over stoppen met roken bij laag-, middelbaar en hoogopgeleide rokers

Equity impact of population-level interventions and policies to reduce smoking in adults: A systematic review

Reach and Effectiveness of a Community Program to Reduce Smoking Among Ethnic Turkish Residents in Rotterdam, the Netherlands: A Quasi-Experimental Design

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