Risks and Benefits of New Online Retailing

Heinemann, Gerrit; Schwarzl, Christoph

doi:10.1007/978-3-8349-6378-9_5

Cited by 2 publications

(1 citation statement)

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“…In the other hand, previous studies (e.g. Sherman and Topol, 1996;Heinemann and Schwarzl, 2010) reveal that marketing, retailing and information technology will be brought together and enjoy positive synergy to create value for the business's stockholders. Relatively, a substantial body of research showed customers must purchase four times at an online store to make profits from that customer (Chiu et al, 2009).…”

Section: Introductionmentioning

confidence: 99%

Exploring online repurchase behavioural intention of university students in Malaysia

Rezaei

Amin

2013

JGBA

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The focus of this study is to explore the antecedents of online repurchase intention (RI) of university students in Malaysia. The aim of this study is to examine online RI, specifically to examine the impact of prepurchase user perceptions of attributes, pre-purchase user attitudes and postpurchase user attitudes on RI. This study managed to collect 318 completed online questionnaires from internet shoppers. Multiple Regression Analysis (Stepwise Method) was deployed to statistically test the proposed hypotheses. We found that perceived value and perceived risk are not predictor factors towards RI among experienced online shoppers. Interestingly, PU, PEOU, privacy concern, internet literacy/affinity and satisfaction were positively significant factors in predicting RI. This study considers a few studies' attempts to empirically examine the impact of pre-purchase user perceptions of attributes, pre-purchase user attitudes and post-purchase user attitudes on repurchase intention. The research limitations, contribution and managerial implications are discussed.

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Section: Introductionmentioning

confidence: 99%