Risk Reduction Strategies in Online Shopping: E-trust Perspective

Vos, Angeliki; Marinagi, Catherine; Trivellas, Panagiotis; Eberhagen, Niclas; Skourlas, Christos; Γιαννακόπουλος, Γεώργιος

doi:10.1016/j.sbspro.2014.07.122

Cited by 43 publications

(22 citation statements)

References 15 publications

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“…Menurut Fukuyama (1995), kepercayaan merupakan suatu harapan yang hadir pada perilaku yang bersifat jujur dan kooperatif (Warren et al, 2014). Menurut Luhmaan (2000), kepercayaan merupakan jalan keluar untuk resiko yang spesifik dan mampu memberikan pengaruh kepada keyakinan seseorang dalam hal pembelian (Vos et al, 2014). Kepercayaan menjadi factor pembeda dalam hal pengembangan e-commerce, karena arah bisnis sudah beralih ke era digital dimana kepercayaan menjadi kunci kesuksesan dalam bagian bisnis dan dapat menjadi penyebab konsumen melakukan pembelian ulang (Vos et al, 2014).…”

Section: H1: Kualitas Produk Berpengaruh Signifikanunclassified

Peran Product Quality, Information Quality Dengan Mediasi Trust Terhadap Repurchase Intention Pada Mitra Umkm Go-Food Di Surakarta

Prastiwi¹,

Rabia²,

Bagus³

2019

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AbstrakPenelitian ini bertujuan untuk menganalisis beberapa faktor yang dapat meningkatkan repurchase Intention pada mitra UMKM go-food. Dua variabel yang diduga dapat mempengaruhi repurchase intention adalah product quality dan information quality dengan mediasi trust. Penelitian ini menggunakan metode survei dengan populasi user Go-jek yang pernah order go-food di Surakarta, dengan sampel sebanyak 100 responden, dengan pengambilan sampel purposive sampel, dan kuisioner dengan 19 indikator pertanyaan. Hasil uji validitas, reliabilitas, dan uji asumsi klasik mendukung untuk melanjutkan penelitian. Hasil uji path analisis mendapatkan hasil bahwa variabel product quality tidak berpengaruh signifikan terhadap trust dan Repurchase Intention, variabel information quality berpengaruh positif dan signifikan terhadap variabel trust dan dependen Repurchase Intention. Untuk menguji apakah variabel trust dapat menjadi variabel mediator antara information quality dengan repurchase intention, dibuktikan dengan hasil uji sobel test yang menemukan bahwa variabel trust signifikan sebagai variabel mediator. AbstractThis study aims to examine the factors that may affect repurchase intention for Go food product. Two variables suspected to affect the repurchase intention are product quality and information quality with trust as mediation. The design of this study is survery method with a population of go jek user in Solo, with sample size of 100 respondents, the sampling methods purposive sampling a questionnaire with 12 indicators questions. Test results validity, reliability and classic assumption test support for continuing research. Path analysis get the result that variable product quality not significantly affect trust and repurchase intention, but variable information quality can affect positively and significantly related to trust and the dependent variable repurchase intention. To examine variable trust can be mediator variable product quality to repurchase intention, evidence by sobel test and get the result that variable trust significantly as mediator variable. PendahuluanPada era digital saat ini, perkembangan teknologi informasi ternyata banyak memberikan timbal balik yang positif. Seperti banyaknya peluang bisnis baru yang tercipta khususnya pemanfaatan pada internet. Pola ekonomi masyarakat beralih menjadi konsumen yang lebih

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Section: H1: Kualitas Produk Berpengaruh Signifikanunclassified

Peran Product Quality, Information Quality Dengan Mediasi Trust Terhadap Repurchase Intention Pada Mitra Umkm Go-Food Di Surakarta

Prastiwi¹,

Rabia²,

Bagus³

2019

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“…As several studies have pinpointed, the key to long-term success for e-retailers is to build consumer trust (Suh and Han, 2003;Pavlou and Fygensen, 2006;Vos et al, 2014), but the latter is negatively influenced by the perceived risks (Hong and Cha, 2013;Kamarulzaman, 2007) associated with both products (Ward and Lee, 2000) and web-vendors (Jiang et al, 2008). Thus, it is important to examine the risk factors affecting trust in Internet shopping, whilst the purchasing intentions of online consumers need to be further investigated.…”

Section: Introductionmentioning

confidence: 99%

Marketing strategies, perceived risks, and consumer trust in online buying behaviour

Παππάς

2016

Journal of Retailing and Consumer Services

344

245

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Despite the rapid increase in online shopping, the literature is silent in terms of the interrelationship between perceived risk factors, the marketing impacts, and their influence on product and web-vendor consumer trust. This research focuses on holidaymakers' perspectives using Internet bookings for their holidays. The findings reveal the associations between Internet perceived risks and the relatively equal influence of product and e-channel risks in consumers' trust, and that online purchasing intentions are equally influenced by product and e-channel consumer trust.They also illustrate the relationship between marketing strategies and perceived risks, and provide managerial suggestions for further e-purchasing tourism improvement.

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“…One of the most important tension perceived, is that the role of social media playing in managing brand health and reputation (Leeflang et al, 2014). There are four key components of e-commerce which have effect on online purchasing; information, design, security and privacy (Vos et al, 2014). Building consumer trust is the main factor to achieve success against competitors (Pavlou and Fygenson, 2006).…”

Section: Social Media and Consumer Behaviourmentioning

confidence: 99%

Short communication: The effect of social media on customer behaviour and firms’ activities

Vafaei¹,

Fekete-Farkas²

2017

Management and Organization: Concepts, Tools and Applications

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SummaryOne of the most important marketplace for the transactions of goods and services is the internet. The internet usage has been increasing and so does the transactions through internet. It is important to consider, that the internet buyers have different approaches to buying and their responses to marketing from the traditional offline consumers. In fact, in these digital era days marketing needs to change. It needs to adapt in developing brands and improving customer relationship through online marketing channels. The firms need to engage more in social media, since, more customers are engaging in social media. Thus, in this paper, we want to demonstrate the effect of social media on consumer behaviour and firms' activities. This outcome of the study can be utilized by the firms to enhance their output.

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Risk Reduction Strategies in Online Shopping: E-trust Perspective

Cited by 43 publications

References 15 publications

Peran Product Quality, Information Quality Dengan Mediasi Trust Terhadap Repurchase Intention Pada Mitra Umkm Go-Food Di Surakarta

Peran Product Quality, Information Quality Dengan Mediasi Trust Terhadap Repurchase Intention Pada Mitra Umkm Go-Food Di Surakarta

Marketing strategies, perceived risks, and consumer trust in online buying behaviour

Short communication: The effect of social media on customer behaviour and firms’ activities

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