Risk- and Personality-Related Dimensions of Store Choice

Dash, Joseph F.; Schiffman, Leon G.; Berenson, Conrad

doi:10.2307/1250673

Cited by 77 publications

(24 citation statements)

References 0 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…Whereas the probability of loss refers to the likelihood that a particular loss may be realized, magnitude of loss captures the significance of a particular outcome (Yates and Stone, 1992a). Dash et al (1976) adopt this view and measure perceived risk in terms of uncertainty of product satisfaction and consequence of unsatisfactory product perfor mance. Similarly, Slovic (1987) characterizes the risks of 30 activities and technologies in terms dread risk (magnitude of loss) and unknown risk (probability of loss).…”

Section: Literature Reviewmentioning

confidence: 99%

Buyer perceptions of supply disruption risk: A behavioral view and empirical assessment

Ellis

Henry

Shockley

2009

J of Ops Management

306

283

View full text Add to dashboard Cite

As supply chains become more complex, firms face increasing risks of supply disruptions. The process through which buyers make decisions in the face of these risks, however, has not been explored. Despite research highlighting the importance of behavioral approaches to risk, there is limited research that applies these views of risk in the supply chain literature. This paper addresses this gap by drawing on behavioral risk theory to investigate the causal relationships amongst situation, representations of risk, and decision‐making within the purchasing domain. We operationalize and explore the relationship between three representations of supply disruption risk: magnitude of supply disruption, probability of supply disruption, and overall supply disruption risk. Additionally, we draw on exchange theories to identify product and market factors that impact buyers’ perceptions of the probability and magnitude of supply disruption. Finally, we look at how representations of risk affect the decision to seek alternative sources of supply. We test our model using data collected from 223 purchasing managers and buyers of direct materials. Our results show that both the probability and the magnitude of supply disruption are important to buyers’ overall perceptions of supply disruption risk. We also find that product and market situational factors impact perceptions of risk, but they are best understood through their impact on perceptions of probability and magnitude. Finally, we find that decisions are based on assessments of overall risk. These findings provide insight into the decision‐making process and show that all three representations of risk are necessary for fully understanding risky decision‐making with respect to supply disruptions.

show abstract

Section: Literature Reviewmentioning

confidence: 99%

Buyer perceptions of supply disruption risk: A behavioral view and empirical assessment

Ellis

Henry

Shockley

2009

J of Ops Management

306

283

View full text Add to dashboard Cite

show abstract

“…These factors were considered intrusive in the context of investigating shopping experience, even though these shopper characteristics are known from the literature (Reynolds et al, 1975;Goldman, 1978;Hisrich et al, 1972;Dash et al, 1976) to have a bearing on the shopper's perception of risk when buying from unfamiliar stores. These studies point out that increased income, assured employment, ability to process more information through greater education and lesser encumbrances in the family give the consumer greater confidence to try stores that they may not have frequented before.…”

Section: Limitations Of the Studymentioning

confidence: 99%

Shoppers' satisfaction levels are not the only key to store loyalty

Miranda

Kónya

Havrila

2005

Marketing Intelligence &Amp; Planning

View full text Add to dashboard Cite

In this research study, grocery shoppers were interviewed to identify the factors that influence satisfaction with their primary store and the factors that encourage them to continue patronising this store despite being presented with an inducement to shop at another store. The study estimated two models; one predicting store satisfaction and the other predicting store loyalty. The results demonstrate that the significant factors that contribute to store satisfaction have little in common with the factors that impel shoppers to stay store loyal. Moreover, there was no evidence from this study that shoppers' overall store satisfaction was by itself a significant influence on their continued patronage of the store. Retail firms often do not recognise that the elements that contribute to customer satisfaction are different from those factors that help sustain store loyalty and consequently do not separate their resources between the two sets. Unless retail firms remain vigilant to changing consumer behaviour patterns, they will not be able to tell apart the elements of the retail mix that could typically insulate their primary customers from responding to special competitive offers.

show abstract

“…Rich and Jain (1068) investigated social class and life cycle as explanatory variables for shopping behavior. Other studies have included socio-economic product risk (Prasad 1975), personality related variables (Dash et al 1976), personnel interest T M M Verhallen, G J de Nooif/Retail attribute sensitivity (Bellenger et al 1976(Bellenger et al -1977, media usage (Bearden et al 1978) and self-ascribed occupational status (Hirschman 1980). Although all of these variables are weakly related to shopping behavior and/or store choice, managerial implications are often unclear or difficult to implement.…”

Section: Introductionmentioning

confidence: 99%

Retail attribute sensitivity and shopping patronage

Verhallen

Nooij

1982

Journal of Economic Psychology

View full text Add to dashboard Cite

Using conjoint analysis the sensitivity for the four most important retail attnbutes price, quality, assortment and locational convenience for food stores is measured for a sample of 400 consumers in Tilburg, The Netherlands In a second wave the actual shopping behavior is measured using a self-administrated questionnaire The sensitivity scores are used separately and m conjunction, as sensitivity patterns, to explain patterns of shopping behavior as well as separate shopping characteristics The relationships found, suggest the usefulness of this kind of approach as it gives in-depth insight into shopping behavior and choice of grocery store

show abstract

Risk- and Personality-Related Dimensions of Store Choice

Cited by 77 publications

References 0 publications

Buyer perceptions of supply disruption risk: A behavioral view and empirical assessment

Buyer perceptions of supply disruption risk: A behavioral view and empirical assessment

Shoppers' satisfaction levels are not the only key to store loyalty

Retail attribute sensitivity and shopping patronage

Contact Info

Product

Resources

About