Retail attribute sensitivity and shopping patronage

Abstract

Using conjoint analysis the sensitivity for the four most important retail attnbutes price, quality, assortment and locational convenience for food stores is measured for a sample of 400 consumers in Tilburg, The Netherlands In a second wave the actual shopping behavior is measured using a self-administrated questionnaire The sensitivity scores are used separately and m conjunction, as sensitivity patterns, to explain patterns of shopping behavior as well as separate shopping characteristics The relationships found, suggest the usefulness of this kind of approach as it gives in-depth insight into shopping behavior and choice of grocery store

Modeling Consumer Perception of Public Space in Shopping Centers

“…Although few of these applications concerned retailing problems, some studies made retail applications of conjoint approaches (Ahn & Ghosh, 1989;Louviere & Gaeth, 1987;Louviere & Johnson, 1990Louviere & Meyer, 1981;Moore, 1990;Schuler, 1979;Timmermans, 1982;Timmermans, Borgers, & Van der Waerden, 1991;Timmermans, Van der Heijden, & Westerveld, 1982, 1984Verhallen & De Nooij, 1982). Moreover, almost all conjoint applications in retailing have studied preference or choice instead of perception of retail destination.…”

Modeling Hierarchical Conjoint Processes with Integrated Choice Experiments

“…Though consumer choice of shopping destination continues to be a research problem of considerable academic and applied interest, only a limited number of conjoint studies have focused on retail destination choice. They entail either consumer store choices (Louviere and Gaeth 1987;Louviere and Johnson 1991;Meyer and Eagle 1982;Moore 1990;Recker and Schuler 1981;Verhallen and De Nooij 1982) or shopping center choices (Timmermans 1982;Timmermans, Van der Heijden, and Westerveld 1984). Predictor variables typically were limited to small sets of broadly defined constructs, such as "selection," "prices," "atmosphere," and/or "distance."…”

Sustainable Development in Retailing: What is the Impact on Store Choice?

“…The factors that influence store choice and retail patronage have been subject to sustained scholarly interest for several decades (e.g. Arnold et al ., ; Arnold et al ., ; Arnold et al ., ; Darden and Lusch, ; Huff, ; James et al ., ; Lindquist, ; Monroe and Guiltinan, ; Pan and Zinkhan, ; Pessemier, ; Reilly, ; Tigert and Arnold, ; Verhallen and de Nooij, ). A review of the literature reveals that the most frequently reported antecedents to retail patronage are price, product selection or assortment and store location (Pan and Zinkhan, ).…”