“…This approach to status in international relations highlights the importance of images and perceptions of nations in the process of increasing a states' status. However, apart from Brazil's real potential and its formal power attributes (which are not negligible), the country's status appears to lag in terms of its recognition as one of the most important global players (Spektor, 2016;Beaumont, 2019;Røren, 2020;Carvalho, 2020;Lessa;Becard;Galvão, 2020). One major obstacle that can hinder a country's efforts to raise its prestige is the perceptual/ideational-level, where the presence of external pervasive cultural biases -even racism -prevalent in the global system result from the preponderance of stereotypes about the country and its people (Nayar;Paul, 2002;Buarque, 2019).…”