2011
DOI: 10.1111/j.1467-6486.2011.01022.x
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Rhetorical Institutionalism: Language, Agency, and Structure in Institutional Theory since Alvesson 1993

Abstract: In 1993, Mats Alvesson published 'Organizations as Rhetoric'. In his paper, Alvesson proposed that knowledge was ambiguous and that rhetoric was therefore critical to the construction and operation of institutions and organizations. Moreover, he argued that in such an ambiguous and thus rhetorical world, knowledge operated as an institutionalized myth and rationality surrogate. Alvesson's insights helped inspire and initiate one of the most promising and growing areas of institutional research: rhetorical inst… Show more

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Cited by 131 publications
(158 citation statements)
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References 139 publications
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“…It provides an analytical perspective and a method of inquiry (Bitzer, 1981) that allows us to study the strategic and instrumental dimensions of discursive practices (Brown et al, 2012;Erkama & Vaara, 2010;Green Jr & Li, 2011) through which actors manage meanings and exercise power. We define rhetoric as a type of discourse, and rhetorical practices as discursive practices that are strategic in the sense that they are employed to create understandings, endorsing particular views and perspectives while silencing others (Bitzer, 1981;Conrad & Malphurs, 2008;Gill & Whedbee, 1997).…”
Section: Discussionmentioning
confidence: 99%
“…It provides an analytical perspective and a method of inquiry (Bitzer, 1981) that allows us to study the strategic and instrumental dimensions of discursive practices (Brown et al, 2012;Erkama & Vaara, 2010;Green Jr & Li, 2011) through which actors manage meanings and exercise power. We define rhetoric as a type of discourse, and rhetorical practices as discursive practices that are strategic in the sense that they are employed to create understandings, endorsing particular views and perspectives while silencing others (Bitzer, 1981;Conrad & Malphurs, 2008;Gill & Whedbee, 1997).…”
Section: Discussionmentioning
confidence: 99%
“…Boundary work is mobilized in this dynamic through the adoption of rhetorical strategies aimed at enabling professionals to use their access to various capitals to influence the social order, shape the speed and direction of field-level change and legitimate the acceptance of particular change programs (see also Suddaby and Greenwood 2005, Etzion and Ferraro 2010, Edward Green and Li 2011. Such work can assist in mobilizing collective action among key audiences and in challenging taken-for-granted assumptions (Battilana et al 2009, Hardy andMaguire 2008).…”
Section: Managing the Reproduction Of Professional Capitalmentioning
confidence: 99%
“…This suggests collusion in the reproduction of the institutional order, conformance to third order controls (Lukes, 2005) and constraint of their personal agency (Green & Li, 2011).…”
Section: I'm Not Knowledgeable On Drugs and Hopefully They Are (M53)mentioning
confidence: 99%