Rhetorical Exhaustion &amp; the Ethics of Amplification

Bradshaw, Jonathan L.

doi:10.1016/j.compcom.2020.102568

Cited by 6 publications

(3 citation statements)

References 15 publications

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“…In line with John Fiske's (1994) insights (see also Rose, 2023, p. 60), we understand the processes by which visual (propaganda) messages have their meanings amplified or renegotiated as contextual and contingent upon the spaces that structure participation. Analysing propagandist messages and their memetic spin-offs in conjunction with user comments, we position associated acts of digital amplification as sites of ethical and rhetorical decision-making (Phillips, 2018;Bradshaw, 2020). Toxic injections of pro-Russian war propaganda embedded in the networks of the three studied masterplots -for simplicity, we will refer to these templates as 'attacked', 'subscribed', and 'ashamed' -call attention to the questions of positionality, literacy, and "slow circulation" (Bradshaw, 2018).…”

Section: Navigating Soundscapesmentioning

confidence: 99%

Networked masterplots

Geboers,

Pilipets

2024

jdsr

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This article investigates engagement with propagandist TikTok videos shortly after Russia’s invasion of Ukraine on February 24, 2022, with particular attention to the role of music and comments. By repurposing the infrastructure of TikTok sound-linking, our research upholds sensitivity to how this infrastructure enables affective and participatory workings of propaganda. We develop the notion of networked masterplots based on a situated analysis of how a specific sound, occasionally used in combination with pro-Russian hashtags, prescribes the creation of replicable linkages between three distinct video templates. The analysed templates, as we will show, not only intentionally share the use of the same song but adapt the theatrical effect of situation and suspense on the textual level of “stickers” or messages overlaid on top of videos. A selection of fifteen videos using the stickers – “What if they attack?”, “I am wondering how many will (un)subscribe?”, and “I am (not) ashamed” – in combination with a techno remix of the Soviet folk song Katyusha will be at the centre of our investigation. Arguing that in Katyusha videos situation and suspense are indivisible, we pay attention to the audiencing practices as they extend into both video comment sections and further memetic spin-offs. We conclude by reflecting on how TikTok sharing not only facilitates self-expression and social activism but also enables the weaponization of content within networked memetic environments.

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Section: Navigating Soundscapesmentioning

confidence: 99%

Networked masterplots

Geboers,

Pilipets

2024

jdsr

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“…In today's digitalized social milieu, the inability to socialize, lack of physical interaction and separation anxiety all contribute to mental health issues that increase exhaustion (Mheidly et al, 2020). The amplification of digital technologies accumulates exhaustion, resulting in a reduction in an individual's performance (Bradshaw, 2020). An individual's excessive use of social media and online involvement has negative implications such as anxiety, depression, weariness and exhaustion.…”

Section: Exhaustion and Mental And Emotional Well-being Of Usersmentioning

confidence: 99%

“…, 2020). The amplification of digital technologies accumulates exhaustion, resulting in a reduction in an individual's performance (Bradshaw, 2020). An individual's excessive use of social media and online involvement has negative implications such as anxiety, depression, weariness and exhaustion.…”

Section: Hypothesis Developmentmentioning

confidence: 99%

Examining the dark side of using gamification elements in online community engagement: an application of PLS-SEM and ANN modeling

Srivastava¹,

Bag

Rahman

et al. 2022

BIJ

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PurposeThe negative influence of gamification on online communities has received little attention in the available literature. The study examines the adverse effects of gamification during engaging in online communities.Design/methodology/approachGap-spotting methods were used to develop the research questions, followed by model development using the social exchange and social-network theories. Data were collected from 429 samples. The study applied partial least squares structural equation modeling to test the research hypotheses followed by ANN application.FindingsThe study identified five factors related to gamification that have a significant adverse effect on the mental and emotional well-being of the users. Furthermore, the results of PLS-SEM were then compared through an artificial neural network (ANN) analytic process, revealing consistency for the model. This research presents a theoretical contribution by providing critical insights into online gamers' mental and emotional health. It implies that gamification can even bring mental and emotional disturbance. The resulting situation might lead to undesirable social consequences.Practical implicationsThe result highlights the managerial and social relevance from the perspective of a developing country. As respondents are becoming more engrossed in online gaming, managers and decision-makers need to take preventive measures to overcome the dark side of online gaming.Originality/valueThe present study shows that the dark side of gamification has some adverse effects on human mental and emotional health. The study's findings can be used to improve gamification strategies while engaging online communities.

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Rhetorical Media Devices and COVID-19: Comparing U.S. News and Social Media Responses to National Events Since 9/11

Elrick

2023

COVID Communication

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Rhetorical Exhaustion & the Ethics of Amplification

Cited by 6 publications

References 15 publications

Networked masterplots

Networked masterplots

Examining the dark side of using gamification elements in online community engagement: an application of PLS-SEM and ANN modeling

Rhetorical Media Devices and COVID-19: Comparing U.S. News and Social Media Responses to National Events Since 9/11

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