2021
DOI: 10.1016/j.oneear.2021.04.014
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Rhetoric and frame analysis of ExxonMobil's climate change communications

Abstract: Highlights d ExxonMobil's public climate change messaging mimics tobacco industry propaganda d Rhetoric of climate ''risk'' downplays the reality and seriousness of climate change d Rhetoric of consumer ''demand'' (versus fossil fuel supply) individualizes responsibility d Fossil Fuel Savior frame uses ''risk'' and ''demand'' to justify fossil fuels, blame customers

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Cited by 173 publications
(78 citation statements)
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References 110 publications
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“…This includes reports that all four majors continue to lobby governments to hamper or weaken carbon pricing policies [ 112 – 114 ], to secure favorable fiscal support, and to weaken environmental regulations [ 3 , 29 , 115 , 116 ]. Also in the goal of obstructing the progress of decarbonization, they continue to redirect the responsibility for reducing GHG emissions to consumers [ 25 , 117 ] while diffusing misleading advertisements that fossil fuels (especially gas) are green [ 30 , 118 , 119 ] and exaggerating the scale of clean energy investments [ 119 ].…”
Section: Conclusion and Discussionmentioning
confidence: 99%
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“…This includes reports that all four majors continue to lobby governments to hamper or weaken carbon pricing policies [ 112 – 114 ], to secure favorable fiscal support, and to weaken environmental regulations [ 3 , 29 , 115 , 116 ]. Also in the goal of obstructing the progress of decarbonization, they continue to redirect the responsibility for reducing GHG emissions to consumers [ 25 , 117 ] while diffusing misleading advertisements that fossil fuels (especially gas) are green [ 30 , 118 , 119 ] and exaggerating the scale of clean energy investments [ 119 ].…”
Section: Conclusion and Discussionmentioning
confidence: 99%
“…Multiple studies document how oil majors have strategically spread misinformation and aggressively obstructed progress toward climate action. ExxonMobil is a flagrant example, having strategically denied climate change and propagated disinformation to mislead the public for over 20 years [24][25][26]. Multiple majors have tried to shift the responsibility for climate change onto consumers (BP's promotion of reducing individual carbon footprints is one example) [25,27,28].…”
Section: Introductionmentioning
confidence: 99%
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“…It is therefore important to explore how multivocal inscription legitimizes the status quo or slows down action to address the challenge. In the case of fossil fuel companies, for instance, scholars have analyzed the utility of clever wordplay (e.g., see Lefsrud, Graves, & Phillips, 2017 on "ethical oil"), façades (Cho, Laine, Roberts, & Rodrigue, 2015), and communication strategies that deflect attention toward individual responsibilities (Supran & Oreskes, 2021). More generally, multivocal inscription cuts both ways; it can promote both activism and inactivism (Mann, 2021).…”
Section: Multivocal Inscriptionmentioning
confidence: 99%
“…Importantly, the construct of a social dilemma captures how individual decisions are constrained by the more structural and macro-forces in play. Understanding how these constraints are woven into societal institutions, policies and cultural expectations, both incidentally and purposefully [26,27], can highlight the need for change at multiple levels.…”
Section: Introductionmentioning
confidence: 99%