Reward for organ donation: is it effective or not as a promotion strategy?

Abstract

This study aims to investigate the effects of the rewards for organ donation as a promotion strategy, which is part of a campaign to promote organ donation in Korea by the non‐profit organization Korean Network for Organ Sharing. This study examines how the effects of rewards for organ donation differ in terms of reward types, public self‐consciousness, and stages of change. An interaction effect between types of reward, stage of change, and the degree of public self‐consciousness was found. Reward type and stage of change were found to function as moderators of the effect of public self‐consciousness on the intention to register for organ donation. The effect of public self‐consciousness on the intention for organ donation was positive and statistically significant among those who were in the contemplation stage and exposed to non‐material types of reward. On the other hand, the effect of public self‐consciousness on the intention for organ donation was negative among those in the pre‐contemplation stage and exposed to material types of reward. Practical implications for organ donation organizations are suggested. Copyright © 2016 John Wiley & Sons, Ltd.

It’s all relative: Increasing organ donor registration intentions by maximizing family-relevant vested interest

“…Although the number of studies examining family benefit appeals as a means of increasing donor registration rates is limited, this approach has been explored (e.g. Ahn and Park, 2016;Sanner et al, 1995). For example, references to donor family benefits have been included in global lists of benefits (e.g.…”

The Effect of Product Knowledge, Perceived Benefits, and Perceptions of Risk on Indonesian Student Decisions to Use E-Wallets for Warunk Upnormal

“…In regard to funds, to make payments, Go-Pay is an electronic wallet developed by the Go-Jek company to be used as a payment service while using the Go-Jek application. The Go-Jek company started its business from motorcycle transportation services, then developed its business network by offering various services [18]. Go-Pay is a form of FinTech innovation.…”

Influence of knowledge, bodily integrity, religion and media on attitudes toward organ donation on the university campus

“…Therefore, there are many studies about organ donation that have concentrated on discovering the different factors, affecting organ donation like attitude, intention, willingness, norm, behavior, etc. In many studies, scholars tried to find the factors related to organ donation like the behavior and attitudes related to organ donation (Sönmez, Zengin, Öngel, Kişioǧlu, & Öztürk, ), the effects of the rewards for organ donation (Ahn & Park, ), organ donation attitudes and practices (Andrews et al, ), the prior knowledge about organ donation (Walker, Broderick, & Sque, ), willingness to make a commitment (Morgan & Miller, ), access to information about organ donation (Horton & Horton, ; Morgan & Miller, ), family communication (Breitkopf, ; Wu & Tang, ), attitude‐behavior inconsistency toward organ donation (Quick, Anker, Feeley, & Morgan, ), moral and subjective norms (Hyde & White, ) the effects of campaign messages (Kopfman & Smith, ; Reinhart, Marshall, Feeley, & Tutzauer, ), strategies to be taken to increase the rate of organ donation (Murphy & Sullivan, ), and donor characteristics (Selck, Deb, & Grossman, ).…”

“…In that, the donation of organ voluntarily is a profoundly human action in all cultures that is to mirror the qualities of the group inside which it happens (Jones & Nie, ). According to Ahn and Park (), it is hard to motivate potential donors to change genuine donors because of miscellaneous barriers, and if the people are from a conservative society, then it becomes harder to change their attitudes and behaviors toward organ donation. In this sense, this study aims to examine the influence of knowledge, bodily integrity, religion, and media on attitudes toward organ donation on the University campus.…”