The Effect of Product Knowledge, Perceived Benefits, and Perceptions of Risk on Indonesian Student Decisions to Use E-Wallets for Warunk Upnormal

Abstract

(1) Background: The purpose of this research is to find out how product knowledge, benefit perception, and risk perception variables affect the decision to use e-wallets (Go-Pay). (2) Methods: The population used in this study is Indonesian students who used Go-Pay to carry transactions at Warunk Upnormal of Dipatiukur Branch, West Java, Indonesia. The sampling technique used by the author is a non-probability sampling technique. Meanwhile, the type of sampling used by the author is accidental sampling. Based on the calculations made, the sample used in this study is 100 Indonesian students. Furthermore, the research method used in this study is quantitative methods. Data analysis was carried out using structural equation modeling (SEM). (3) Results: this study indicates that the final product knowledge and perception of risk have a positive and significant effect on user satisfaction. The latent variable of perceived benefits has a negative and insignificant impact on the decision to use. (4) Conclusions: the latent variables of product knowledge and risk perception have a positive and significant effect on user satisfaction. Meanwhile, the latent variable of perceived benefits has a negative and insignificant impact on the decision to use the e-wallet.

The effect of e-WOM on customer satisfaction through ease of use, perceived usefulness and e-wallet payment

“…Ordering tickets online as a form of TAM can provide convenience for moviegoers (Palumian et al, 2021). TAM is a tool used to predict and explain the acceptance and use of information technology or reject its use (Foster et al, 2022). The interaction between users and technology is increasing, providing convenience to achieve goals.…”

“…Perceived ease of use in video games as a form of entertainment for users and easy for parents and children to use (Bassiouni et al, 2019). Perceived users experiencing the benefits of using e-wallet technology can impact the decision to use 100 student respondents (Foster et al, 2022). Zhang et al (2014) stated that perceived usefulness is a level of user confidence in using technology in restaurants.…”

“…Electronic services owned by consumers can easily make online payments and increase consumer confidence in getting products (Li et al, 2020). An E-wallet is an electronic service that can store data and funds that can be used as a means of payment without using a card (Foster et al, 2022). The use of e-wallets has increased in grocery product categories made by purchasing online (Campo et al, 2021).…”

“…Streaming technology users have made payments as members at least twice using ewallet payments. The use of e-wallet payments in Indonesia is determined by the applications Ovo, Dana, GoPay, Virgo, Shopeepay, iSaku, Jenius, Go mobile, Sakuku, and others (Foster et al, 2022;Chalik & Faturohman, 2022). By getting respondents based on google links, E-wallet users in Indonesia were 1238 respondents who were using streaming applications and who had used e-wallet payments as members were 324 respondents in Indonesia.…”

“…In principle, an E-Wallet is like mobile banking or internet banking services, but the depositor does not use a bank but a digital wallet. The use of e-wallet applications in Indonesia includes Ovo, Dana, GoPay, Virgo, Shopeepay, iSaku, Jenius, Go mobile, Sakuku, and others (Foster et al, 2022;Chalik & Faturohman, 2022). Users use E-wallets if they provide convenience and will be used more intensively with the rewards obtained through cashback and accumulated rewards points (Teng & Khong, 2021).…”