“…The social impact theory quantifies social influence by highlighting strength, immediacy, and number variables and translating them to denote one’s impact on the interacting group (Latané, 1981, 1996). The theory has been applied to various disciplines and contexts, including political science (e.g., Seltzer et al, 2013), communication (e.g., Latané, 1996), marketing and organizational behavior (e.g., Perez-Vega et al, 2016), social media (e.g., Chang et al, 2018), and educational settings (e.g., Smirnov & Thurner, 2017), among others. Generally speaking, there has been a consensus that interpersonal power structures and social forces impact one’s attitudes, behavior (Sandstrom, 2011; Seltzer et al, 2013), and decision-making processes during either virtual or physical interactions (Kiefer & Ryan, 2008; Smirnov & Thurner, 2017).…”