Revisiting Attributes: How Important Is Green in the Consumer Selection of Hotel Rooms?

Njite, David; Schaffer, Jeffrey D.

doi:10.1080/15256480.2016.1263168

Cited by 23 publications

(20 citation statements)

References 51 publications

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“…This study has proven that, individually, price does not influence revisit intention, but green practice and followed by facility of hotel influence customer revisit intention. This study is in contrast to the study of Njite et al (2017) who found that price is the higher attributes that determine costumers to visit the hotel, whilst location is the third attributes and green practice is last attributed preferred by the costumers. Rumah Turi is popular with green image.…”

Section: Discussioncontrasting

confidence: 95%

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Do Green Practices in the Hotel Attract Customer to Revisit? A Study in a Green Hotel in Surakarta

Astuti¹,

Ermawati²

2020

MAJ

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The Ministry of Environment of the Republic of Indonesia encourages sustainable tourism and hospitality industry to achieve green hotel and green tourism in 2020. Rumah Turi as one of hotel destinations in the middle of Surakarta has provided green practice and facilities in the hotel. This study intends to investigate the determinant factors of revisit intention to Rumah Turi. This study is conducted to hotel customers who have visited Rumah Turi. Sample of this study is 131 customers of Rumah Turi from various cities in Indonesia. Five independent variables, i.e. green practice, service quality, facility, price and location, are applied in this study to be identified of their influence to revisit intention. By implementing linear multiple regression analysis, it is found that this study unable to make evidence that service quality and price influence customer to have the intention to revisit Rumah Turi. However, by using moderated multiple regression analysis, this study has proven three models of the determinant factors of revisit intention. The first model (Model 3) is, the moderator of service quality to facility and the moderator of price to location, in addition to green practice have significantly influenced revisit intention. Second model is Model 4, where green service and service quality are the moderators of facility and price as the moderator of location have significantly influenced to revisit intention. Third model is Model 5, where service quality, price and green practice are the moderators of facility altogether with location have significantly influenced revisit intention.

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Section: Discussioncontrasting

confidence: 95%

“…In some studies, in general, price affects the decision to visit a hotel (Njite et al, 2017). However, a green hotel usually charges more expensive (Rahman & Reynolds, 2016) due to its advantages on environmental services.…”

Section: Introductionmentioning

confidence: 99%

Do Green Practices in the Hotel Attract Customer to Revisit? A Study in a Green Hotel in Surakarta

Astuti¹,

Ermawati²

2020

MAJ

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“…Studies using social identity theory, meanwhile, have argued that consumers identify themselves more with organisations with an environmentally sustainable disposition (Kang et al, 2012; Njite & Schaffer, 2017). Another theoretical perspective prominent in the literature is VBN, which argues that values guide beliefs, which subsequently guide personal norms, and finally, guide behavioural intention (Stern et al, 1999), thereby making this theory a natural extension to the TPB.…”

Section: Methodsmentioning

confidence: 99%

What drives the adoption and consumption of green hotel products and services? A systematic literature review of past achievement and future promises

et al. 2021

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The current study utilises the time-tested systematic literature review (SLR) method to identify and analyse 76 studies addressing the consumer adoption of green hotels.The results of the research profile analysis show that the literature on consumers' adoption and consumption of green hotel products and services is expanding and gaining more recognition from researchers working in Asian contexts, particularly China, Taiwan and India. Moreover, the qualitative thematic analysis yields four key themes, (a) consumer behaviour variables addressed, (b) antecedents and mediators of green hotel adoption, (c) moderators of the relationship and (d) methodological considerations, for which limitations and future research directions are identified accordingly. The main novelty of the study lies in the development of a unified framework of consumer adoption and consumption of green hotel products and services that calls for a multitheoretic examination of the issue. This review is among the first to consolidate the growing literature on consumer adoption and consumption of green hotel products and services.

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“…A professional data collection firm was contracted to collect data for this research using an online survey. A similar approach has been used in other studies (Nam et al, 2018;Njite & Schaffer, 2017). As this study aims to explore factors affects consumers' intention to purchase travel online, online data collection is considered relevant.…”

Section: Data Collection and Samplementioning

confidence: 99%

Does Consumers’ Intention to Purchase Travel Online Differ Across Generations?

Sharma¹,

Singh²,

Pratt³

2020

AJIS

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This paper examines the differences in consumers' intention to purchase travel online across Millennials and Baby Boomers. The Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) is extended by including attitude, compatibility, innovativeness, perceived trust, and perceived risk variables. Data is collected using online questionnaires from Millennials (N=322) and Baby Boomers (N=318) in Australia. Overall, the empirical results revealed that factors affecting Australian consumers' intention to purchase travel online differ across generations. This study contributes to the literature by extending and testing the comprehensive research model to understand consumers' online travel purchase behavior better.

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Revisiting Attributes: How Important Is Green in the Consumer Selection of Hotel Rooms?

Cited by 23 publications

References 51 publications

Do Green Practices in the Hotel Attract Customer to Revisit? A Study in a Green Hotel in Surakarta

Do Green Practices in the Hotel Attract Customer to Revisit? A Study in a Green Hotel in Surakarta

What drives the adoption and consumption of green hotel products and services? A systematic literature review of past achievement and future promises

Does Consumers’ Intention to Purchase Travel Online Differ Across Generations?

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