Review of European Expert Network on Culture's audience building and the future Creative Europe programme, 2012

Abstract

The European Commission's Creative Europe programme is due to replace the current programmes Culture, MEDIA and MEDIA Mundus in 2014, setting partly new priorities for supporting the European culture and creative sectors. In this context, the European Expert Network on Culture prepared a report on audience building across Europe, recommending that audience development should become a future assessment criteria for arts and cultural funding and that, for this purpose, a new European regulatory agency should be set up. It is noted that the report lives up to its objectives, though there are shortcoming. In particular, the evidence base is not sound and the sample of case studies does not appear representative. Notwithstanding, audience development will play a key role in the future Creative Europe programme.

Does a museum facilitate social inclusion and diversity by accessing national and European non-reimbursable funds?

“…There are a lot of papers regarding the development of the European policy towards culture (Primorac et. al., 2017;Bruell, 2013), and the impact of Creative Europe (Schlesinger, 2015;Potschka et al, 2013) but also papers that discuss the future of the program (Bamford and Wimmer, 2012). In this sense, Vos (2022) examines how the program should work in Southeast Europe, more specifically in countries like Bosnia and Herzegovina, the Republic of North Macedonia, and Serbia, arguing that this expansion is a great way of reconnecting with the larger European community.…”

Europe from Below

“…Psychogiopoulou 2008;Mäkinen 2012Mäkinen , 2014Kandyla 2015;Suárez and Luz 2018). Moreover, these programmes have served as data for analyses of specific topics ranging from audience building (Potschka, Fuchs, and Królikowski 2013) to cinema (Liz 2016), and from the construction of citizenship (Mäkinen 2012) to EU enlargement (Vos 2017). However, the researchers have less approached EU cultural programmes from the perspective of participants' experiences of being part of the European project and how these experiences have an impact on their notions of Europe.…”

O estudo dos públicos nos museus nacionais: enquadramento e metodologia

“…Feito neste artigo o enquadramento teórico-metodológico do estudo, descritas as condições criadas para o trabalho de terreno, e feita uma brevíssima abordagem aos resultados, a terminar importa reforçar a importância de dar continuidade à investigação sobre os públicos dos museus nacionais, designadamente tomando os seus resultados como novas questões de pesquisa, a que as mudanças provocadas pela Covid-19 vêm trazer um interesse acrescido. É sabido que a eficiência dos estudos para a produção de conhecimento e, logo, o seu contributo para informar o desenho das orientações estratégicas (Camacho et al, 2015) e de desenvolvimento de públicos (Deeth, 2012;Potschka et al, 2013), dependem largamente dessa continuidade. O que não significa que seja sempre seguida a mesma estratégia metodológica ou adotado um período de observação ou um foco analítico tão alargado como o do EPMN.…”