Review essay: Cultural studies and rhetorical studies

Rosteck, Thomas

doi:10.1080/00335639509384122

Cited by 14 publications

(6 citation statements)

References 29 publications

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“…McKerrow's principles of critical praxis have prodded the field and introduced productive debate. 10 Often in rhetorical studies, as Rosteck (1995) indicates, "[t]he choice as it has been drawn seems to be between either a radicalized poststructuralist deconstruction or a sentimental perhaps nostalgic formalist humanism." Cultural studies seems to provide a "third alternative," i.e., "one that relocates and re-emphasizes communication as a situated art but also recognizes the role of context, the power of readers, [and] the ideology of critique" (p.…”

Section: Criticism At the Margins To Refocus The Centermentioning

confidence: 99%

Multiculturalism, rhetoric and the twenty‐first century

Goldzwig

1998

Southern Communication Journal

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Section: Criticism At the Margins To Refocus The Centermentioning

confidence: 99%

Multiculturalism, rhetoric and the twenty‐first century

Goldzwig

1998

Southern Communication Journal

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“…In viewing culture as suffusing organiza-tion, these studies differ from political-economic analyses of the production of culture within and by media industries. Those studies view culture more economically as a set of market conditions and outcomes of commodity consumption that create unique labor processes (Ryan, 1993).…”

Section: Organization and Cultural Subjectivitiesmentioning

confidence: 99%

“…tion and cultural studies. In proposing this articulation, we follow feminist (Dow, 1997) and rhetorical critics (Rosteck, 1995) who have recently mapped the porous boundaries between their traditions and cultural studies. We believe that this interdisciplinary cartography is motivated by both desire for growth created by the other's difference, and anxiety about disintegration threatened by the other's incursion.…”

mentioning

confidence: 99%

Organizational Communication and Cultural Studies: A Review Essay

Carlone¹,

Taylor²

1998

Commun Theory

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Recently, we have been struggling to interpret a series of minor yet absurd spectacles that span the industrial and popular-cultural realms. These events have compelled our scholarly interest, but lack a ready-made frame for diagnosing their significance. Consider these examples: In the summer of 1996, vivacious TV talk-show cohost Kathie Lee Gifford was criticized by activists who linked her line of Wal-Mart clothing to human-rights abuses and wage violations among factory workers in Honduras and New York City. Tearful and contrite, Gifford quickly adopted a policy of independent monitoring and assigned her husband, celebrity sports-announcer Frank Gifford, to deliver envelopes of compensation for the affected workers. Relatedly, in the fall of 1997, Dilbert cartoonist Scott Adams-famed for his satire of corporate foibles-disguised himself as a management consultant. With the help of a company official, he conducted an executive retreat in a computer firm that produced a tortured "revision" of its mission statement. Additional examples appear in the flickerings of our TV screens: the lithe, androgynous figures of Intel's technicians, clad in hooded, colorful "clean room" suits, energetically installing computer chips to a soundtrack of 1970s funk; and quasi-documentary images of rolling golf carts, filled with visitors to the Saturn car plant in Spring Hill, Tennessee, watching assembly workers at their tasks-and being watched in return.Collectively, these examples indicate a type of social drama in which the organization of work is aestheticized and commodified for consumption. We do not argue that this discourse is novel. Each of these events may be classified among the familiar genres of modern commerce: publicity, promotion, advertising, marketing and public relations. Nor do we argue that these genres are neglected by communication scholars: Sustained interest in organizational rhetoric and media criticism suggests the opposite. We do believe, however, that analysis of such events might benefit from the tentative integration of two communication fields traditionally regarded as distinct: those of organizational commtlnica-

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“…Our third and final point is that audience research in support of audience conjectures enhances the interconnections between rhetorical and cultural studies. Particularly when engaging popular culture texts, rhetorical critics often align themselves with the aims of the relatively recent cultural studies "movement" (Rosteck, 1995). The common denominator among the essays we have engaged by a number of our colleagues is that popular culture texts matter to the critics.…”

Section: About What Wementioning

confidence: 99%

The Argumentative Burdens of Audience Conjectures: Audience Research in Popular Culture Criticism

Stromer‐Galley

Schiappa

1998

Commun Theory

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We define "audience conjectures" as claims about specific effects on audiences or claims describing the determinate meaning of a text for audiences. We note that audience conjectures are being advanced by rhetorical critics of popular culture texts without adequate evidence. Our thesis is that if critics make claims concerning the determinate meanings of the text or the effects those texts have on audiences, then the critic should support such claims with audience research. The essay begins with a theoretical and argumentative rationale for audience research. Next we note that audience research is an underutilized resource in rhetorical criticism that engages popular culture texts. We offer a series of examples of essays containing audience conjectures and provide an extended case study contrasting the audience conjectures in a text-centered criticism with audience interpretations gathered through focus group interviews. We conclude by noting three theoretical implications of our argument; namely, that wording in scholarly writing matters, that the lines between social scientific and humanistic research should be blurred, and that audience research enhances the connections between rhetorical and cultural studies.

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Review essay: Cultural studies and rhetorical studies

Cited by 14 publications

References 29 publications

Multiculturalism, rhetoric and the twenty‐first century

Multiculturalism, rhetoric and the twenty‐first century

Organizational Communication and Cultural Studies: A Review Essay

The Argumentative Burdens of Audience Conjectures: Audience Research in Popular Culture Criticism

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