Reverse logistics pricing strategy for a green supply chain: A view of customers' environmental awareness

Chen, Daqiang; Ignatius, Joshua; Sun, Danzhi; Zhan, Shalei; Zhou, Chenyu; Marra, Marianna; Demirbağ, Mehmet

doi:10.1016/j.ijpe.2018.08.031

Cited by 89 publications

(42 citation statements)

References 59 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Yu et al [13] investigate the relationships between supply chain quality integration, GSCM, and environmental performance and establish a structural equation model using the data collected from 308 manufacturing companies in China. Chen et al [14] study the reverse logistics pricing strategy of a GSC from the view of customers' environmental awareness. Different from the above literature that treats green levels as an input parameter, some studies treat it as a decision variable.…”

Section: Green Supply Chain Managementmentioning

confidence: 99%

Channel Structure Strategies of Supply Chains with Varying Green Cost and Governmental Interventions

2019

View full text Add to dashboard Cite

Environmental concerns make enterprises pay more attention to green manufacturing. The emerging green supply chain inevitably will compete with the traditional supply chain. In order to evaluate the competitiveness of supply chains and the impact on channel structure strategy, we develop four game models for two competing supply chains according to their channel structure strategies. Green marginal manufacturing cost, demand sensitivity of green level, and governmental interventions are considered. We study how retail prices, green levels, and profits are influenced by channel structure choice and governmental interventions. Analytical results indicate that the substitutability of products affects channel structure strategy. When the substitutability of products is relatively low, centralization-centralization is the unique Nash equilibrium. However, when the substitutability of products is relatively high, both centralization-centralization and decentralization-decentralization are the Nash equilibriums. Centralization-centralization is a prisoner dilemma, while decentralization-decentralization can make the green supply chain achieve optimal profit. Then, the green marginal manufacturing cost and demand sensitivities of the green level play important but different roles in channel structure strategy of the competing supply chains. Further, whether Nash equilibriums are the optimal strategy depends on governmental intervention. Relatively severe governmental intervention might realize a relatively higher green level, but may not always achieve the lowest retail price for the green supply chain. However, a relatively moderate governmental intervention might achieve a relatively lower green level.

show abstract

Section: Green Supply Chain Managementmentioning

confidence: 99%

Channel Structure Strategies of Supply Chains with Varying Green Cost and Governmental Interventions

2019

View full text Add to dashboard Cite

show abstract

“…Jamali et al [9] first investigated two alternative products to solve the problem of greenness and pricing of green products in competition with non-green products. Chen et al [10] solved the optimal pricing problem of stakeholders by establishing three game theory models. Dey et al [11] studied the retailer’s optimal retail pricing and purchasing decisions, as well as manufacturers’ wholesale pricing and product greening level decision in three-stage supply chain framework.…”

Section: Literature Reviewmentioning

confidence: 99%

Greenness and Pricing Decisions of Cooperative Supply Chains Considering Altruistic Preferences

Huang

Zhang

Ren

et al. 2018

IJERPH

View full text Add to dashboard Cite

With the development of the economy and science technology, global resource shortages and environmental pressures have become the focus of attention. More and more consumers tend to buy non-polluting and environmentally friendly green products, and many manufacturers and retailers are beginning to produce or sell green products to enhance their competitive advantage in the market. Considering the green preference attributes of consumers, the altruistic preference is introduced into the supply chain, and we establish four models: two cooperative manufacturers and one retailer are completely self-interested, one retailer has altruistic preference, two cooperative manufacturers have altruistic preferences, and two cooperative manufacturers and one retailer have altruistic preferences. We address the optimal greenness and pricing decisions of supply chain members, and analyze the impact of altruistic preferences on supply chain decision-making and profits. The results show that the altruistic preference coefficient can significantly affect the decision-making and the profits of supply chain members, and when two manufacturers and one retailer consider altruistic preferences, the altruistic preference coefficients adopted by the three parties are in the certain ranges, the supply chain members’ altruistic preference coefficients can increase the whole supply chain profit. Through analysis, in the three cases where the retailer has altruistic preferences, two manufacturers have altruistic preferences, and two manufacturers and one retailer have altruistic preferences, two manufacturers should adopt higher altruistic preference coefficients, and the retailer should adopt a lower altruistic preference coefficient, and the product greenness under the three altruistic preferences is higher than the product greenness when there is no altruistic preference.

show abstract

“…Else, organisations may form alliances with channel partners to lessen their environmental impact due to their joint activities, by reconfiguring logistics engagements to make them environmentally proficient (Petljak, Zulauf, Štulec, Seuring, & Wagner, 2018). It may also include the reverse supply chain tactic to convalesce the product's maximum probable worth (Chen et al, 2019). Considering the above discussion of green marketing mix, which is to be investigated in this study.…”

Section: Green Access Practicesmentioning

confidence: 99%

Determinants of green marketing mix in developing economies: Conceptualisation and scale validation approach

Mehraj

Qureshi

2020

Bus Strat Dev

View full text Add to dashboard Cite

Growing environmental issues and rising concerns about sustainable development are rapidly shifting the traditional marketing and forcing organisations to practice green marketing mix. In an attempt to revisit present-day environmental issues which are related to the industry, this paper provides a glimpse about the nature of green marketing mix in the Indian context. To validate the model, data were collected from 450 firms and was analysed using an appropriate statistical tool. The results identified four factors for green marketing mix scale: (a) Green Solution, (b) Green Information, (c) Green Value and (d) Green Access. The findings contribute to the theory of green marketing concept. The study is expected to provide valuable insights into the green marketing mix for the industry, which can be of immense help to local and global marketers. Further, it provides a wide-ranging scale for the academic researchers who want to explore the green marketing mix in different organisational settings as a base for future study.

show abstract

Reverse logistics pricing strategy for a green supply chain: A view of customers' environmental awareness

Cited by 89 publications

References 59 publications

Channel Structure Strategies of Supply Chains with Varying Green Cost and Governmental Interventions

Channel Structure Strategies of Supply Chains with Varying Green Cost and Governmental Interventions

Greenness and Pricing Decisions of Cooperative Supply Chains Considering Altruistic Preferences

Determinants of green marketing mix in developing economies: Conceptualisation and scale validation approach

Contact Info

Product

Resources

About