Revealing Social Media Phenomenon in Time of COVID-19 Pandemic for Boosting Start-Up Businesses through Digital Ecosystem

Abstract

When the world was engulfed by a COVID-19 pandemic crisis, various activities could not be carried out normally. Activities may continue from home during a crisis by the use of a smartphone through the internet, because almost all people have their own smartphone, without requiring additional purchase of hardware. For formal learning, people can take the opportunity to use social media platforms to undertake conversations easily by using smart phones, even tablets. Teenagers or adults who are still studying in higher education institutions can undertake continuous learning for their work assignments. For example, they can use these tools to communicate through social media such as the WhatsApp, Telegram, Zoom, Microsoft Team, and Edmodo apps to connect with friends and lecturers. This research reveals trends of digital social media security and usability in the time of the COVID-19 pandemic situation, such as working from home, establishing a start-up, improving business processes and conducting online business within the digital ecosystem. The result is interesting and there are many uses of social media which have been addressed in this study during the COVID-19 pandemic for business purposes. The various social media platforms have different features that are available for use by subscribers, and also make it easier for people to do business. This is mainly due to the fact that they open up the global market and also make it cheaper to advertise. The government as well as the private sector has been in the forefront when it comes to the use of social media. Maintaining a good online presence is one of the key aspects that determine the success of start-up companies. This is due to the fact that most customers usually rely on the customer reviews in determining the ability of a company to meet the needs of clients. The main reason why most companies set up a customer relations department that is mandated with the responsibility of responding to customer feedback on various online platforms. On the other hand, the increased use of social media has brought new challenges when it comes to the security of information. Users must, therefore, secure their servers and technology from external and internal threats. One of the strategies used is the use of passwords to log into a portal where each person authorized to access the portal is provided with a password that is unique and known only by the user. The study has covered all these areas in detail including the use of database management systems in an organization or individual.

Pengaruh Brand Leadership terhadap Trust, Satisfaction and Repurchase Intention pada Brand Fashion di Platform E-Commerce

“…Berkembangnya sebuah bisnis e-commerce mengalami kenaikan pada saat pandemi covid-19, secara keseluruhan penjualan e-commerce meningkat karena dampak virus ini, salah satu pemicunya adalah meningkatknya aktivitas digital, sejalan dengan peratuan pemerintah, himbauan agar orang-orang menghindari untuk keluar rumah, menjaga jarak sosial dan membeli barang dari rumah, serta bekerja dari rumah (Bhatti et al, 2020). Guna memenuhi kebutuhan sehari-hari platform belanja online atau ecommerce menjadi pilihan bagi masyarakat, saat ini perkembangan bisnis online mengalami perkembangan yang sangat pesat, bisnis ini memberikan kemudahan bagi pelaku bisnis untuk memasarkan produk dan beradaptasi dengan kebiasaan baru (Susanto et al, 2021), dampak pandemic Covid-19 pada kebiasaan masyarakat dalam melakukan pembelian online sangat signifikan. Terbukti dari data yag diperoleh dibawah ini, orang-orang yang lebih memilih untuk belanja online lebih banyak yaitu sebesar 55%, yang tidak berdampak atau tidak mengubah kebiasaan sebanyak 25%, yang membeli lebih sedikit secara online sebanyak 11%, dan yang masih belanja secara langsung hanya 9%, (Impacts of COVID-19 Pandemic on the Online Purchase Behavior among Consumers in Indonesia, 2020).…”

How Does Social Media Platforms Help to Improve Business Performances during the COVID-19 Pandemic? A Study of TikTok

“…On the other hand, the results of the research on the role of social media marketing in value-co-creation and engagement among smartphone users in China and Hong Kong shows that social media marketing is highly effective in building value co-creation, engagement, repurchase, and future behavior (Cheung, Pires, Rosenberger, Leung, & Ting, 2020). Susanto et al (2021) researched the relationship between social media and business during the COVID-19 pandemic. In this research, 66.7% of respondents agreed that social media usage had benefited their business to a degree due to the COVID-19 pandemic in terms of cost-effectiveness and improvement in overall performance.…”

Pragmatics Analysis on Anger Expression in #IndonesiaTerserah on Twitter

“…People start to rely their social lives on online services. People start to use online service more frequent for academic purposes (Rahim & Ali, 2021), setting up business (Susanto et al, 2021), and sharing opinion and experiences (Ahmed et al, 2021). Sharing opinion in online public discussion can be observed in how dynamic Twitter users exchange information.…”