“…Danner et al (2007) showed that a repeated (but not single) retrieval of target means upon goal activation resulted in the inhibition of competing means for the same goal. For habits, as for all goal-directed actions, the stronger the goal-behavior link, the lesser the likelihood that other alternative behaviors will be enacted to attain the goal (see also research on retrieval-induced forgetting, e.g., Anderson, 2003; Anderson, Bjork, & Bjork, 1994; McCulloch et al, 2008; Pica, Chernikova, Pierro, Giannini, & Kruglanski, 2018; Pica, Pierro, Bélanger, & Kruglanski, 2013; Pica, Pierro, & Kruglanski, 2014). In other words, the more often one performs a given behavior, the more likely they are to do so in the future.…”