Abstract:This study explores the psychology of green entrepreneurship and the role of the founder in establishing a green climate in organizations. The study examined the process of founding an environmentally sustainable organizational climate in small-scale auto ancillary companies in India. Focus group interviews were conducted, and questionnaires were distributed in the field; subsequently, the founders participated in an in-depth follow-up interview to explore the evolving elements of the green climate. Thematic a… Show more
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