“…A company and its pro‐environmental climate can induce internal and external customers' positive attitude toward environmentally responsible behaviors and promote practices of such behaviors (Afsar, Al‐Ghazali, Rehman, & Umrani, ; Bock, Zmud, Kim, & Lee, ; Han et al, ; Wang & Han, ). When an organization makes diverse responsible efforts for environmental preservation, its employees are inclined to practice eco‐friendly activities meeting the green expectation of the organization (Lee et al, ; Zhang et al, ).…”