RETRACTED: Teaching Sales and Negotiation with Combining Computer-Based Simulation and Case Discussions

A Critical Review of the Literature for Sales Educators 2.0

“…Of the recent articles, one describes the results of a pilot teaching pedagogy that combines case studies with guest speakers that are shown to improve understanding of sales and the students’ professional networks (Robledo et al, 2014). This finding is related to Bobot’s (2010) work comparing the use of case studies alone versus case studies coupled with simulations; however, this earlier work found no significant difference in learning outcomes between the two teaching methods. An exciting experiment across subject areas by Seevers et al (2014) explores the impact of student feedback format.…”

Reflecting on experiential learning in marketing education

“…Published articles researching the effectiveness of experiential learning, describing experiential learning methods and offering advice to marketing educators interested in adopting experiential learning techniques have also featured in the other principal journals in the field, the Marketing Education Review and the Journal for the Advancement of Marketing Education (e.g., Greene, 2011;Pollack & Lilly, 2008;Young, Caudill, & Murphy, 2008); in management education journals (e.g., Brennan & Pearce, 2009;Camarero et al, 2010); and occasionally in general marketing journals particularly where a special issue is devoted to marketing education (e.g., Ardley & Taylor, 2010;Harker & Brennan, 2003). Where marketing educators and researchers mention underlying theories of learning upon which their experiential techniques are based, they refer most often to Kolb's experiential learning theory (Kolb, 1984).…”

The Use of Computer Simulation to Compare Student performance in Traditional versus Distance Learning Environments

“…Simulations have been shown to be an effective tool in traditional learning environments (Alexe, 2013;Bobot, 2010;Secomb et al, 2012;Udo & Etibuon, 2011;West & Veenstra, 2012); however, as distance learning grows in popularity, the need to examine simulation effectiveness in this environment has become paramount. This paper reviews the literature on the effectiveness of simulation use in fully online environments-a setting in which instruction and content are delivered over the Internet (Evans & Fan, 2002;Ko & Rossen, 2001) and hybrid modalities-a combination of traditional face-to-face instruction and online learning (Amaral & Shank, 2010).…”