Retoriğin Temel Unsurları Olan Ethos-Pathos-Logos Perspektifinden İkna Sanatının Kullanılışı : Müge Anlı Örneği

Abstract

Rhetoric, which has come from ancient times to today and is the essence of effective speech, is also the basis of persuasion art. The rhetoric, which has developed both as an academic discipline and as a methodological method, has three main elements, namely ethos, pathos and logos, to prove the art of persuasion. Within the framework of the subject discussed, it is very important to use these three elements in an effective way by processing them according to the merits of the speaker. Because the audience is assumed to be convinced by being influenced within the framework of the view provided through these merits. In line with these approaches, especially people in the media are able to stay on the screen for a long time raises the question of how effective it is in using rhetoric. Bases on this, the aim of study is to turn to the arguments of Anlı uses in the direction of a certain event and to examine whether there are rhetorical elements in these arguments and to reveal how she used it. The characteristic of Müge Anlı which were determined for her rhetoric usage within the scope of the study; to give confidence, to empathize, to persuade the people of the past events to screen and resolve the events by making them talk. The scope of the study was limited to a single program in line with the case study. In addition, rhetorical analysis method was used and in this sense, how the elements of ethos, pathos, logos were applied was determined. As a result of the analysis, it was concluded that Müge Anlı was a powerful rhetorical presenter. It is hoped that this study both help to similar program makers that Anlı how use rhetorical elements to understand more easily and make use of it in their own programs and to be guide for those who do similar studies by tabulating the rhetorical elements that Müge Anlı uses.

Türk Kültüründe İknanın Atasözleri Bağlamında İncelenmesi

“…"Ġkna çalıĢmalarının kökü Carl Hovland ve arkadaĢlarının Yale ĠletiĢim AraĢtırmaları projesi kapsamında 1950"lerde propaganda teknikleri üzerine yürüttükleri çalıĢmalara dayanmaktadır" (DemirtaĢ, 2004, s. 75). Bu öncü çalıĢmalardan sonra ikna kavramı ve süreci ile ilgili çalıĢmaların artmaya baĢladığı, özellikle son yıllarda ikna konusunda oldukça yoğun ve ciddi çalıĢmalar yapıldığı görülmektedir (YiğitbaĢı, 2012;Okur;Süğümlü & Gökçen, 2013;Kurudayıoğlu & Yılmaz, 2014;Ġplikçi, 2015;Tuna, 2016;BaĢarır, 2017;Huseynli;Engizek & KurtuluĢ, 2018;Christophe & Renvoise, 2019;Ceylan, 2020;Üstündağ & Akengin, 2020;Bahçecioğlu, 2021). Bunun sebebi olarak iknanın insan hayatındaki yeri ve önemi ile toplumsal geliĢmiĢlik düzeyi arasında olan doğru orantılı iliĢki gösterilebilir.…”