Rethinking Food Recall Communications for Consumers

Carlson, Clinton; Peake, Whitney O.

doi:10.1080/19235003.2012.11428511

Cited by 9 publications

(9 citation statements)

References 2 publications

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“…Hence, the recalling manufacturers and retailers should provide more information and knowledge in addition to the stereotyped food recall announcements suggested by the CFDA. The recalling manufacturers and retailers should specify the causes, potential hazards and benefits of a certain food additive, and take positive measures for recalled food [33,47]. It is beneficial if supplementary advertisements provided by recall manufacturers clearly convey consumers' consumption risks and suggestions [4].…”

Section: Implications and Limitationsmentioning

confidence: 99%

Perceived Knowledge, Coping Efficacy and Consumer Consumption Changes in Response to Food Recall

Liao

Zhu

2020

Sustainability

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With a serious food safety situation in China, lots of major food recalls have been initiated. This study examined the key determinants underlying consumers’ protection and behavioral intention in response to major food recalls. An augmented protection motivation theory model (PMT) was developed by incorporating trust in food safety management and food recall concern into the original PMT. Structural equation model analysis was conducted using survey data in China (N = 631). The results showed that perceived knowledge significantly and positively influence protection motivation via its positive influence on the threat appraisal and coping appraisal. Moreover, protection motivation, trust in food safety management (TFSM), and food recall concern (FRC) significantly affect protection behavior intention. It was indicated that the inclusion of TFSM and FRC into the PMT significantly increase the explanatory power of the PMT model. Further analysis of quadratic regression demonstrated that the relationship between perceived knowledge and protection motivation presented an inverted U shape, which indicates the importance of continuous education in developing consumers’ food safety knowledge. Implications for future research are discussed.

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Section: Implications and Limitationsmentioning

confidence: 99%

Perceived Knowledge, Coping Efficacy and Consumer Consumption Changes in Response to Food Recall

Liao

Zhu

2020

Sustainability

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“…It is particularly important for the government to provide detailed information when the recalled food involves great potential harm and raises a high level of public fear. On the other hand, besides the required recall announcements, the involved manufacturers and retailers should provide detailed information about the cause and the potential harm, as well as the countermeasures to be taken in regard to the recalled foods [ 79 ]. Hence, the recalling manufacturers and retailers can mitigate the possible damage and save their corporate reputations by providing helpful information and services.…”

Section: Conclusion Implications and Limitationsmentioning

confidence: 99%

“…Considering that recalled food may harm the elderly more than the young, easily accessible channels should be designed for the elderly. Alongside the traditional mass media (television and media reports), point-of-purchase information is regarded as an effective method [ 79 ]. The in-store location of food recall information was preferred by respondents in two successive surveys in the USA [ 79 ].…”

Section: Conclusion Implications and Limitationsmentioning

confidence: 99%

“…Alongside the traditional mass media (television and media reports), point-of-purchase information is regarded as an effective method [ 79 ]. The in-store location of food recall information was preferred by respondents in two successive surveys in the USA [ 79 ]. The notice should be posted either on the shelf near where the product was purchased or at the store entrance.…”

Section: Conclusion Implications and Limitationsmentioning

confidence: 99%

“…The very public notice serves as a reminder to the public to check whether their past purchase is related to a recall, especially for the elderly. Some capable supermarkets can even print the recall information on the receipt for elderly consumers to check whether they have bought the recalled food when they return home [ 79 ]. Simply put, improving the accessibility and feasibility of food recall information can lead to better food safety management.…”

Section: Conclusion Implications and Limitationsmentioning

confidence: 99%

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An Augmented Risk Information Seeking Model: Perceived Food Safety Risk Related to Food Recalls

Liao

Zhou

Zhao

2018

IJERPH

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Food safety is of worldwide concern. As an effective mechanism governing food safety, food recalls are widely applied around the world. Though it is well known that food recalls can have substantial, negative impacts on corporate reputation and marketing, we know relatively little related to what factors motivate people to seek related information after the recall announcement. This study attempts to elucidate the determinants of information-seeking intention in the context of food safety in food recalls by using an augmented risk information-seeking model. A survey of 631 Chinese residents was used to explore the proposed framework. The results show that current knowledge, risk perception, perceived channel beliefs, and perceived information-gathering capacity (PIGC) are all significant predictors of information need and information-seeking intention. It was also confirmed that risk perception has a positive correlation with seeking need. These findings are important for policymakers, recalling manufacturers, and retailers to develop strategies for better risk communication in food recall announcements.

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