Culture means a way of life following rules and patterns accepted and ratified by the community and society. It means forms of praxis connected in space and time, kinds of praxis objectivated in practice. This praxis has, naturally, a great many consequences on the environment and the individual. Many definitions of culture approach the problem from this pragmatic side as, for example, when civilization is considered to be personal culture -even the so-called objective culture.This obviously includes the possibility that culture values or, more exactly, prefers certain elements of the mass of behaviour possible in theory. We can consider culture as value only in this respect. In other words, behaviour is regulated, settled, 'civilized'.A further important element of culture is its inheritability, for it can be transferred by objectivation in the different supports of culture (in media), in other words, in sign systems. In point of fact, literature, language, music, film, etc., are all supports of culture. Speaking about audio-visual culture we mean nothing else but information objectivated, 'composed' in serhiotic systems operating with visible and audible sign-vehicles at the same time (e.g., worker's behaviour models in present-day Hungarian films). Culture is also a system of information in this sense and it can be rightfully comprehended as a code or semiotic system which, according to Lotman,?· directs, leads or generates the praxis of being a text (Lotman calls this the culture of grammars). We can consider culture a text, or a collection of texts, if we do not think of rules but of patterns similar to those formed by practice (this would be the culture of texts). Thus our interest is attracted by the typological characteristics of single concrete cultures. I quote here Baläzs: "The silent forms of expressions of film have developed gradually but very quickly and they have developed the ability of the public to understand this new form language at the same time. Not only a new art has taken shape before our eyes but a man with new sensibility, new ability and new culre"T his passage points to two things. A sign system is not only the composer