Retailing establishments: A competitive analysis of commercial formats from the consumers’ profiles and perceptions

Domínguez, César Serrano

doi:10.1016/j.jretconser.2006.09.002

Cited by 11 publications

(5 citation statements)

References 12 publications

(11 reference statements)

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“…The intervention of Spanish administrations coincides with a period of profound transformation in the commercial sector. Since the 1980s, the retail trade has undergone a modernisation, with the diffusion of technological innovations, fierce competitiveness between formats, concentration on business and a creation of barriers for new competitors (Pestana Barros and Sellers Rubio, 2008;Sellers Rubio and Mas Ruiz, 2006;Serrano Domínguez, 2007). The consequences of these changes were felt in the mid-1990s: hypermarket dominance and small business decline.…”

Section: The Influence Of Institutional Factors In Spanish Commercementioning

confidence: 99%

“…Major consumer retail trade has undergone many changes over the last few decades. Its expansion corresponds to models connected to supermarkets and discount stores, as highlighted by various authors addressing the competition between formats in Europe (Kulke, 2006;Serrano Domínguez, 2007;Deleersnyder et al, 2007) and The United States (Singh et al, 2006;Graff, 2006). It has become fertile ground for leading innovative companies.…”

Section: Introductionmentioning

confidence: 99%

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Mercadona (Spain): a retail model in expansion

González

Lois‐González

Fernández-Casal

2013

International Journal of Retail &Amp; Distribution Management

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Purpose -This paper evaluates the effect of Spain's regulatory framework on Mercadona's expansion. Mercadona is the main company in this commercial distribution sector and so we have taken the North American company Wal-Mart as a classic example of the sector on a world scale. In Spain the regulatory framework is characterized by the high grade of autonomy of the regional governments over the development of business regulation. In other words, the main objective is to check the extent of competitive bias resulting from regulatory risk. Design/methodology/approach -The article discusses the stores and retailers of Mercadona. Through the use of quantitative indicators the degree of concentration-dispersion is studied, which is reflected graphically with a series of maps. It also discusses the normalisation constraints by quantitative data analysis from a region with trade liberalisation criteria (Madrid) and another with criteria for restricting the construction of large retail outlets (Barcelona) Findings -In the commercial distribution sector, certain firms stand out due to their rapid expansion, firms that have been successful in implementing widely different business philosophies. This article interprets the course and the immediate challenges for Mercadona, taking Wal-Mart as a reference, since this company is already at a more advanced stage of development: the conversion of an operator on an international scale. Originality/value -The study described helps in understanding the process of forming a large commercial distribution chain in Southern Europe. This example in turn allows an understanding of business concentration processes in this sector.

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Section: The Influence Of Institutional Factors In Spanish Commercementioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Mercadona (Spain): a retail model in expansion

González

Lois‐González

Fernández-Casal

2013

International Journal of Retail &Amp; Distribution Management

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“…Assim, as pesquisas de mercado são extremamente importantes, pois permitem a identificação do nível de conhecimento sobre um determinado produto, entender o que leva ao seu consumo e quais fatores estão envolvidos no processo de compra de um alimento. Assim, pesquisa de mercado tem se mostrado útil na elucidação do comportamento dos consumidores de alimentos e têm contribuído para identificar as preferências, hábitos e costumes, o perfil socioeconômico, imagem de marca, intenções de compra e análise de participação do mercado, entre outras características 7,8 .…”

Section: Introductionunclassified

Tendência do perfil dos consumidores de azeite de oliva

Dutra¹,

Duarte

Souza

2014

Rev. Inst. Adolfo Lutz

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Tendência do perfil dos consumidores de azeite de olivaTendency of the olive oil consumers profile RESUMO O presente estudo avaliou a tendência do perfil de 167 consumidores de azeite de oliva por meio de uma pesquisa de mercado, realizada em abril de 2013 em supermercados de Muriaé (MG), Brasil. Foi conduzida uma pesquisa descritiva, quantitativa por meio de questionário estruturado em que visava investigar os seguintes parâmetros: sexo, idade, escolaridade, renda familiar, história pessoal de doenças crônicas (hipertensão arterial, diabetes mellitus, dislipidemias, entre outras), bem como o tipo, a marca e a quantidade de azeite consumida e a motivação para o seu consumo. Dos 171 entrevistados, 167 (98 %) relataram o consumo deste produto. Ao traçar o perfil dos consumidores foi verificado que a maioria (61 %) era do sexo feminino, com idade entre 21 e 40 anos, com renda de 1 a 3 salários mínimos, nível médio de escolaridade, ausência de histórico de doenças crônicas, consumo diário de 7,89 mL de azeite puro e 3,54 mL do composto e tendo a motivação "gostar de azeite" para o consumo. Com base nos resultados obtidos, se faz importante direcionar estratégias para estimular o aumento e adequação do consumo de azeite, considerando que este produto pode contribuir na prevenção e/ou redução de doenças crônicas. Palavras-chave. azeite de oliva, consumidor, pesquisa de mercado.

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“…How retail format affects product purchase intentions (Keen et al, 2004) and the extent to which consumers associate various product categories with different retail formats has also been investigated (Inman et al, 2004), as have consumer perceptions of various retail formats (Serrano Domínguez, 2007;Uusitalo, 2001). Researchers have also studied demographic and geodemographic drivers of retail format patronage (Carpenter and Moore, 2006;Inman et al, 2004;Messinger and Narasimhan, 1997;Verhetsel, 2005).…”

Section: Introductionmentioning

confidence: 99%

Managing the retail format portfolio: An application of modern portfolio theory

Brown¹

2010

Journal of Retailing and Consumer Services

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Retailing establishments: A competitive analysis of commercial formats from the consumers’ profiles and perceptions

Cited by 11 publications

References 12 publications

Mercadona (Spain): a retail model in expansion

Mercadona (Spain): a retail model in expansion

Tendência do perfil dos consumidores de azeite de oliva

Managing the retail format portfolio: An application of modern portfolio theory

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