Retail service quality as a base in purchasing decision

Sokolov-Mladenović, Svetlana; Ćuzović, Sreten

doi:10.5937/markt1501026s

Marketing

2015

DOI: 10.5937/markt1501026s

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Retail service quality as a base in purchasing decision

Svetlana Sokolov-Mladenović¹,

Sreten Ćuzović²

Abstract: Članci/Papers 26Prethodno saopštenje, UDK 339.162.4 UVODUsluge su nerazdvojni deo "paketa" ponude maloprodajnih lanaca, ali i njihov instrument marketing miksa. Pored asortimana proizvoda, usluge pružaju mogućnost kompanijama da se diferenciraju od konkurencije povećanjem poslovnih performansi i kreiranjem dodate vrednosti za potrošače. Iako su usluge bile stalno dežurna tema marketing menadžmen-ta maloprodajnih kompanija, njihov značaj posebno dolazi do izražaja u uslovima globalizacije tržišta i internaciona… Show more

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Cited by 3 publications

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Spatial differentiation in contestant success in the district round of the Czech Geography Olympiad in 2021 and 2022

Trahorsch

Svobodová

2023

Geografie

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The aim of the article is to analyse the results of the district round of the Czech Geography Olympiad in 2020/2021 and 2021/2022 with a focus on the spatial differentiation of success in completing the competition’s tasks. This quantitatively oriented study tries to answer the question: In what way are the results of the district round of the Geography Olympiad as a competition for students gifted in geography spatially differentiated? To answer the research question, we analysed the overall results of the 2020/2021 and 2021/2022 competitions, while primarily focusing on the differences in the success rate between regions. The results of the analysis showed significant differences between the regions of Czechia, and within some districts, especially the Plzeň and Pardubice Regions, as well as significant differences between districts. On the other hand, within other regions, for example, the Ústí nad Labem, Karlovy Vary, and Liberec Regions, no statistically significant differences were identified.

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Spatial differentiation in contestant success in the district round of the Czech Geography Olympiad in 2021 and 2022

Trahorsch

Svobodová

2023

Geografie

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Health in the function of fitness promotion in Serbia

Ratković,

Dašić,

Petronijević

2023

Marketing

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Physical exercise is crucial for maintaining good health and well-being. Scientific research on the impact of physical exercise on health is fundamental for advancing our understanding of the subject, informing public health policies, promoting evidence-based medical practices, and ultimately improving the health and well-being of individuals and communities. The basic goal of this research is to determine the relevance of the term health as a carrier of a promotional message on the fitness market in the Republic of Serbia. The paper used descriptive statistics to describe the sample, T test of independent samples, one-factor analysis of variance (ANOVA) and Pearson's correlation analysis to examine the relationship between variables. The research results showed that the primary focus of the promotional message should still be health. Apart from this, the research found that a significant number of fitness centers use Instagram as the primary social network, and that there is great promotional potential in the relationships that develop between employees and service users.

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Customer satisfaction with postal services in Serbia

Pavlović

Bojičić

Ratković

2018

Manage: J. Sustainable Bus. Manage, Solutions Emerging Econ.

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Research question:This study examines users' satisfaction with the postal service in Serbia using a questionnaire measurement. Motivation: the Post of Serbia operates both with private and business clients, with whom it has long-term relationships not only in terms of sending and receiving parcels, but also with new and modern services. Due to the growing competition on the market, the question arises how to place the Post of Serbia on the market in the future. Data: Primary data of postal services, new postal services, as well as a custom questionnaire for examining users' attitude towards postal services intended for private clients. Tools: Method of survey, Descriptive statistics, Method of analysis and Content analysis. Findings: The satisfaction of users of postal services is an important element of the perseverance and development of the Post of Serbia. Contribution: Quality review of postal services in the opinion of the private users. Obtained gap between users satisfaction and needs and further directions in which the Post of Serbia should be developed according to the user's opinion.

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Retail service quality as a base in purchasing decision

Cited by 3 publications

References 1 publication

Spatial differentiation in contestant success in the district round of the Czech Geography Olympiad in 2021 and 2022

Spatial differentiation in contestant success in the district round of the Czech Geography Olympiad in 2021 and 2022

Health in the function of fitness promotion in Serbia

Customer satisfaction with postal services in Serbia

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