“…Finally, if accounting firm ranks capture meaningful information about audit quality, they should have an economic impact on the audit market, via auditor selection and audit fees. Prior literature suggests that accounting firms with more audit failures are more likely to be dismissed by clients (Hennes, Leone, & Miller, 2014;Irani, Tate, & Xu, 2015;Swanquist & Whited, 2015), and high-quality audit services are an important product differentiation strategy that allows auditors to earn higher audit fees (Craswell, Francis, & Taylor, 1995;Francis, Reichelt, & Wang, 2005). Blankley, Hurtt, and MacGregor (2012) indicated that audit fees are generally indicative of the level of audit effort exerted, suggesting that higher audit fees indicate an increase in the level of service provided.…”