“…For example, Salmon, Priestley and Goven [2017] encourage scientists to become "a 'reflexive scientist', one who is familiar with critical Public Engagement with Science (PES) literature; thoughtful and clear about the goal of his or her public engagement activities; and capable of critically analysing the relation between those activities and the politics of his or her own field, the relevant institutional context, and his or her own personal assumptions" [Salmon, Priestley and Goven, 2017, p. 66]. Recently, research has been done into scientists' perspective on their role and factors that determine willingness to engage in (online) science communication or public engagement activities [Besley, Dudo et al, 2018;Davies, 2021;Davies and Hara, 2017;Dudo and Besley, 2016;Loroño-Leturiondo and Davies, 2018;Miah, 2017]. However, these studies raise the need of further conceptualization of the experiences and perspectives of scientists on the use of digital media -for the production, consumption and analysis of these online interactions is complex and involves both insights into individual perspectives as well as systemic, contextual, cultural, political and ethical dimensions [Davies, 2021].…”