Leafy cuttings of Rhododendron catawbiense Michx. ‘Roseum Elegans’ were rooted under 0%, 55%, or 95% shade in a greenhouse. Compared to the low-light treatment, higher light induced high photosynthetic rates, high sucrose and starch levels, and low leaf water potential, but these differences only persisted for the initial part of the 23-week rooting period and did not influence subsequent rooting percentage. However, in cuttings receiving 95% shade, dry weights of leaves and stems and rootball size were relatively small after 23 weeks, suggesting that growth was reduced by lack of photosynthate. The reduced size of cuttings rooted under 95% shade apparently did not affect vigor because the size of the above-ground portion of all plants was equal after 2 months of growth in a greenhouse.