Responsabilidade social empresarial e sustentabilidade organizacional: a hierarquização de caminhos estratégicos para o desenvolvimento sustentável

Munck, Luciano; Souza, Rafael Borim de

doi:10.7213/rebrae.v2i2.13457

Cited by 16 publications

(14 citation statements)

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“…Não se pode esquecer que a ACV necessita estar ligada não apenas as questões ambientais, mas também aos aspectos econômicos e sociais, chamado de "triplo botton line" segundo Munck;Souza (2009), refere-se a visão da sustentabilidade empresarial que considera a gestão do negocio não somente com questões econômicas, mas também fatores sociais e de meio ambiente.…”

Section: Revista Competitividade E Sustentabilidade -unclassified

Análise Da Percepção Dos Envolvidos Sobre a Sustentabilidade Ambiental Da Soja No Oeste Do Paraná

Silva¹,

Leismann²

2016

Revista Competitividade E Sustentabilidade

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Resumo: O presente artigo procurou analisar a percepção ambiental dos produtos dos sojicultores integrados a Copacol. A metodologia de pesquisa foi de natureza exploratória, quantitativa e qualitativa pela qual foi entrevistada uma amostra representada pelos principais envolvidos nos processos de Análise do Ciclo de Vida. Com uma amostra do tipo intencional, seccional com os dados coletados com visitas as propriedades rurais. O método de estudo foi o estudo de caso e como instrumento de pesquisa o questionário. Os resultados demonstraram que os agricultores e a cooperativa possuem uma percepção ecológica forte, inclusive com uma alta preocupação quanto às questões ambientais e sociais, que superaram a preocupação quanto a aspecto econômico com relação ao impacto causado pela atividade e também com as questões abertas foi possível identificar algumas medidas para mitigar as externalidades negativas. Palavras-Chave: Análise do Ciclo de Vida, agronegócio, triplo botton line, percepção ambiental. O relatório construído sobre perspectivas científicas anteriores a respeito da interdependência da sociedade e ambiente foi o pioneiro pela União Internacional para a Conservação da Natureza (IUCN). E, para Young; Lustosa (2010), quando a estratégia empresarial insere na competitividade a ótica da preservação ambiental capaz de construir uma política industrial compatível com normas internacionais de proteção ao meio ambiente levando um diferencial às commodities exportadas , principalmente as relacionadas ao agronegócio que ao incorporar padrões ambientais em seus processos produtivos podem se diferenciar pela oferta, agregando maior valor as exortações . INTRODUÇÃO Segundo o Relatório de

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Section: Revista Competitividade E Sustentabilidade -unclassified

Análise Da Percepção Dos Envolvidos Sobre a Sustentabilidade Ambiental Da Soja No Oeste Do Paraná

Silva¹,

Leismann²

2016

Revista Competitividade E Sustentabilidade

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“…Rese et al (2010) pointed out the potential of narratives to define organizational practice and assign meaning to contexts, as a form of reflection on the company's experience and a means of highlighting subjects' interactions and conversations. In this way, individuals play a key role in assimilating the sustainability paradigm, as they make up the relevant social networks and the relationships between these, whether on a social, corporate or organizational level (Munck and Borim-De-Souza, 2009a). By interacting with each other, members of the organization interpret their environment and construct explanations for their experience that enable them to act collectively (Maitlis, 2005); and for Daft and Weick (1984), it is the role of managers to interpret, translate and assign meaning to events.…”

Section: Introductionmentioning

confidence: 99%

Sustainability in organizational context

Munck

Tomiotto

2019

REGE

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Purpose -Discussions about sustainability in the organizational context present a blind spot. It appears when we ask if a company recognized as sustainable, keep what it means compatible with corporate sustainability premises and its values on the strategic decision process. In this context, the purpose of this paper is, on the light of sensemaking and the decision-making theory, to reflect on possible divergences between meanings attributed to sustainability, available on official documents, and the meanings identified in current actions and narratives related to sustainability goals in the researched organization. Design/methodology/approach -The research adopted a qualitative approach, characterized as descriptive, using as methods narrative analysis and documentary research, that were carried out from sensemaking theory. Findings -It was identified coherence between strategic statements and present sustainable actions. However, in view of theoretical reference used, it was identified an imprecision in sustainability perspectives of decision making. Inconsistency tends to promote internal resistance, difficulty to commit to all areas and prejudice long-term results.Research limitations/implications -Future studies should compare the decision-making meaning attributed to sustainability in companies of different market segments. Practical implications -The studied case shed light on the importance of managers having at their disposal a map that relates strategic objectives and actions aimed at sustainability. The lack of this compromises the organizational results focused on corporate sustainability. Originality/value -The understanding of the meanings attributed gives rise to perceptions of possible and relevant flaws in the alignment between the discourse and the practice of sustainability, supporting possibilities of the fine adjustments in strategic decision making.

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“…Associated with this, there is the perception that this theme, as a form of differentiation, can be used as a competitive factor in relation to competitors. According to Munck and Souza (2009) there are three dimensions of sustainability in the business context. First, the Economic dimension, that seeks competitive advantage, quality improvement, cost reduction, and market focus; second, the Environmental dimension, which is concerned with the use of clean technologies, recycling, sustainable use of natural resources, among others; finally, the Social dimension, that is concerned with social responsibility, support for community growth, commitment to the development of human resources, and the promotion and participation of the company in social projects.…”

Section: Introductionmentioning

confidence: 99%

Organizational and Competitive Intelligence: Proposal for an Integrated Framework for Business Competitiveness

Falsarella¹,

Jannuzzi²

2019

IJHSS

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In a competitive environment, the use of information and Organizational and Competitive Intelligence (OCI) should be adopted by organizations as a strategy to seek a competitive advantage. In this context, new Information and Communication Technologies (ICT) as well as the improvement of current ones, and the need for organizations to remain economically, socially and environmentally sustainable, also add value to business strategies, making organizations more competitive. The objective thus of this work is to propose an integrated framework composed of guidelines, based on the concepts of OCI, ICT, and Sustainability, which can be used by organizations in the search for competitive advantage. The study is characterized as exploratory research and the data collection is based on a literature review. As a result, six guidelines that make up the proposed integrated framework are presented and exemplified.

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Responsabilidade social empresarial e sustentabilidade organizacional: a hierarquização de caminhos estratégicos para o desenvolvimento sustentável

Cited by 16 publications

References 0 publications

Análise Da Percepção Dos Envolvidos Sobre a Sustentabilidade Ambiental Da Soja No Oeste Do Paraná

Análise Da Percepção Dos Envolvidos Sobre a Sustentabilidade Ambiental Da Soja No Oeste Do Paraná

Sustainability in organizational context

Organizational and Competitive Intelligence: Proposal for an Integrated Framework for Business Competitiveness

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