“…Stalk, Evans and Shulman (1992) found that, by stringently ensuring strategic capabilities Þ t the environment and incorporating them into a consistent strategy, Þ rms can outperform their less coherent competitors. Strategic capabilities may result from the business school's resources and competences (Johnson, Scholes, & Whittington, 2011), cost setup (Porter, 1985;Parnell, 2011), organizational knowledge creation and utilization (Campos & Sanchez, 2003;Shaw et al, 2007;Cruceru, 2015), or its corporate culture (Dixit & Nanda, 2011;Akbar Ahmadi et al, 2012). Each of these points needs to be analyzed in order to identify strategic resources and competencies (to be incorporated into a winning strategy), cost efÞ ciency boost potentials, helpful and harmful know-how transfer mechanisms, and central aspects of the corporate culture that may support or undermine certain strategies.…”